Men like four things. Of the lot, they will gladly disclose two, but might not be as willing to admit to the rest.
"Guys like audio equipment and watches," the owner of Cloth & Metal said with a knowing smile. "Guys also like bags and shoes -- I swear to you. I've heard it multiple times. Women will come in and say to their guys, 'You don't need a bag, and you don't need more shoes.'"
With that in mind, Sablan caters to discerning shoppers by showcasing a broad cross-section of wares -- apparel, footwear, watches, grooming products and audiophile electronics -- at his
"I wanted to create a single destination for men," Sablan noted. "I felt like there was a concept to do something better than to just have clothing inside the store. Anything that touches men's lifestyle, I want to incorporate it.
"And, very simply put, cloth is for the apparel and metal is for the electronics."
The 35-year-old, who has developed speakers and headphones at companies such as Pioneer and most recently
"I knew that I wanted to have a brick-and-mortar location, but it had to be the right fit," the
Within a week, he'd signed a lease, and Cloth & Metal was off and running. This location will be the company's headquarters regardless of future expansion.
Since then, the sunny, open space, which has a mid-century modern feel and features brands like
"Our tastes are as eclectic as the store's aesthetic," the owner said. "We have things that people would never pair together and maybe scoff at when they walk by. But our whole thing is that we want any guy to come into our store and cultivate his own sense of style, in a comfortable manner."
Cloth & Metal, which spotlights floor-standing and computer speakers alongside Bluetooth and AirPlay headphones, will soon be outfitted with a headphone bar where audio enthusiasts can bring their own music and sample an assortment of high-fidelity options -- another of Sablan's loves.
"My intial thoughts were, 'I'm not sure how music reviews tie into a men's boutique,'" recalled Dias, of
He said the store's appeal lies in the fact that it combines a welcoming environment -- no hovering employees desperate for a sale -- with an insider's perspective on commodities that men utilize every day. A fan of the way Sablan has presented items both online and in his
"I think the way Scott presents what he does is not your mass market, not your mainstream, but something that true connoisseurs appreciate," he said. "It's not that he's presenting the latest, greatest trends. He's showing true crafts and connecting customers with the manufacturer and their products and purchases. If he could sell cigars or whiskey, they would fit right in."
What: Cloth & Metal
Where: The OC Mix,
Information: http://www.clothandmetal.com, email@example.com or (888) 938-4536
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