News Column

South Africans hooked on Facebook

June 6, 2014

Nicola Mawson



SA has skipped the desktop stage when it comes to using Facebook, says its director for the Central and Eastern Europe, Middle East and Africa region, Diego Oliva.

With 11 million South Africans logging onto Facebook each month, the popular social media site has the potential to double its local base in the next few years, as smartphone and feature phone penetration deepens.

This is the view of World Wide Worx MD Arthur Goldstuck, who was commenting on recent research by Ipsos. According to the findings of the Ipsos study, 10 million South Africans connect to Facebook through their cellphones.

Globally, Facebook has 1.28 billion monthly active users, of which 1.01 billion access the site through their phones. Around 802 million people use the site daily, of which 609 million do so through a mobile device.

In South Africa, 6.7 million people log on each day, with 6.2 million of these connections coming from handheld devices. Goldstuck says, as there are only 16 million smartphones in SA, the social networking site still has room to grow.

Goldstuck notes that smartphones are the prime market for Facebook, and it can also be accessed through feature phones, which offer great potential for the service to grow.

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Source: ITWeb


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