News Column

Red Bend Partners with Run Step Software Providing FOTA Service and Device Care for Mobile Devices

June 6, 2014



ENP Newswire - 06 June 2014

Release date- 06062014 - Beijing, China - Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 2 billion Red Bend-Enabled devices, announced today that Red Bend has partnered with a mobile service provider Shenzhen Run Step Software Technology Co.,Ltd, forproviding FOTA update and device care services for Run Step's mobile devices.

In China, the need for over-the- air updates is growing in parallel with the increased number of applications. Combined with Red Bend's leading over-the-air updating solution, the Device Care application allows users to better manage and update their mobile devices.

The solution includes: OTA update service providing Android based upgrade service of system, firmware and application;

Care application, which monitosr and manages the work condition of battery, memory and installed applications on mobile devices

'Working with Red Bend is advantageous because as an OEM, we provide customers the best software upgrade and maintenance service. For end users, they can get free OTA update service, and utilize Device Care APP, maintaining a healthy running state of their terminals, ' said Wang Manqiang, the general manager of Shenzhen Run Step Software Technology Co.,Ltd. 'And what's more important, Through the Internet business model, multi-parties from industry chain can make a profit from the virtuous circle which turns out to be win-win-win situation.'

'The FOTA solution that Red Bend provided to Run Step Software under internet business model only requires a few days for integration which is very fast. It greatly reduces the development and time cost of OEMs. And for consumers, they can enjoy the world best FOTA service without extra payment, which will greatly enhance their user experience.' said Danny Wang, the Country Manager of greater China from Red Bend Software.

As Red Bend's first partner of providing both FOTA and Device Care application, Run Step Software and Red Bend will jointly develop the China market. Recently, one of Chinese largest PC solution provider - Shenzhen iNet Technology has become the first customer for this project, whose terminals within Red Bend's solutions are already launched in China market in the first quarter of 2014.

About Red Bend Software

Red Bend Software, the leader in Mobile Software Management (MSM) with more than 2 billion Red Bend-Enabled devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 100 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets - the mobile and connected devices their consumers depend on.

Media Contact:

Bubble Tong, Red Bend Software: +86 10 85670988 845 or bubble.tong@redbend.com

Evan Siff - Racepoint Group:esiff@racepointgroup.com or (617) 624-3250


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Source: ENP Newswire


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