News Column

Philips brings dazzling LED lights to the new shopping entertainment mall VEGAS Crocus City in Moscow

June 6, 2014



ENP Newswire - 06 June 2014

Release date- 05062014 - Moscow, Russia - Royal Philips (NYSE:PHG, AEX:PHIA), the global leader in lighting, today unveils the largest project ever realized using its Color Kinetics connected architectural lighting technology - a media facade and lighting design for the newly built VEGAS Crocus City shopping entertainment mall in Moscow.

From the lighting concept, design and installation to the technical launch, Philips' innovative mix of connected LED facade lights, light panels and HD-screens integrate into the interiors of the mall to imitate the vibrancy of Times Square in New York City. Selected elements of the media facade will display graphics, animations and video content in HD quality, turning VEGAS Crocus city into a truly spectacular site. Philips is the global leader in LED and connected lighting.

Philips' connected lighting innovations are proven to deliver competitive advantages for retail businesses as the flexible facade can easily be altered for decorative, entertainment and commercial purposes. With Moscow leading the way, the retail industry in Russia has been developing at a rapid rate and is now comparable to cities such as Abu Dhabi, New Delhi and Istanbul. However Russia still has some way to go to meet the current demand in retail space as it is still below similar benchmarks in Western and Eastern Europe.

'The media facade for VEGAS Crocus City is the biggest lighting project of its kind in Russia. We used innovations that have never been used before in this market, for instance we designed a unique LED decoration using the latest generation of Philips Color Kinetics,' says Marina Tyschenko, Head of Philips Lighting in Russia and CIS.

'This ambitious project included a media facade and a unique light design that mimics the shopping area of Times Square, demonstrating the growth of our business as well as our local expertise. That's why we are truly proud of what we have achieved today'.

The VEGAS Crocus City media facade is the first connected LED lighting project in Russia that integrates into the complex architecture of the building and the ventilated facade. Using the same next generation LED technology that has been used to light world-renowned architectural landmarks as the London Eye, Empire State Building and the Montparnasse Tower - Philips iColor Flex LMX gen 2 - it features 16 million different colors, and can manage multiple media content from a single point.

VEGAS Crocus City can broadcast text and images, graphics and color effects, commercials and online broadcasts for sport events, news, even the latest on traffic jams in the city. In this way Philips' connected LED lighting solution creates an energetic atmosphere, helping visitors to VEGAS Crocus City feel as if they were on the vibrant streets of New York City, in the heart of Moscow.

'We aimed to build a shopping mall which would not have an equivalent in Russia,'' said Emin Agalarov, vice-president of Crocus City Group. ''The media facade and lighting decoration to resemble Times Square reveal remarkable opportunities in commercial application and for guests' entertainment.'

Contact:

Natalia Neverskaya

Manager

Corporate Communications

Tel: +7 (495) 937-93-00

Fax: +7 (495) 937-93-59

Email: natalia.neverskaya@philips.com

Nazim Turdumambetov

Director

Corporate Communications

Tel: +7 (495) 937-93-00

Fax: +7 (495) 937-93-59

Email: nazim.turdumambetov@philips.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries.

The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.


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Source: ENP Newswire


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