News Column

CSR and Abalta Technologies Offer Seamless Smartphone Integration into Cost-Optimised Infotainment Platform

June 6, 2014



ENP Newswire - 06 June 2014

Release date- 05062014 - CAMBRIDGE, UK AND SAN JOSE, CALIFORNIA, USA - CSR plc (LSE: CSR; NASDAQ: CSRE) and Abalta Technologies today announced a partnership to integrate Abalta's connected car solution, WEBLINK, with CSR's highly advanced SiRFprimaII in-vehicle infotainment location, connectivity and multimedia SOC.

As a result, CSR is able to provide its customers and OEMs with a leading automotive platform optimised for Display Audio applications, allowing consumers to have a consistently immersive user experience over the full lifecycle of their vehicles as WEBLINK is smartphone agnostic. The solution is available immediately and CSR and Abalta will demonstrate WEBLINK running on SiRFprimaII for the first time at the Telematics Detroit 2014 conference on 4 - 5 June.

Abalta's WEBLINK technology enables IVI systems to render smartphone applications and utilise the smartphone browser. This enables a user's phone to become the primary computing device, with the vehicle head unit acting as a 'terminal' to the phone. As a result, such systems no longer need a web browser and, as the vehicle ages, it will take advantage of the ever increasing power and capability of future smartphones as drivers swap out their old phones for new ones during the life of the vehicle. IVI systems can therefore be greatly simplified and built at a lower cost.

By integrating WEBLINK into the SiRFprimaII platform, CSR's Tier one customers have another compelling solution to extend their IVI designs to include access to smartphone apps such as navigation, radio, and review sites. WEBLINK is a highly flexible solution that functions with all modern smartphones and facilitates the easy addition of new popular and relevant services and applications, enabling Tier one customers and their OEMs to future proof the vehicle's infotainment system.

The increased processing power provided to the head unit by the smartphone, combined with the advanced video decoding capabilities of SiRFprimaII, means that there is no distortion to the images or icons being displayed. This meets the safety guidelines for automotive UIs set by National Highway Traffic Safety Administration and other regulatory bodies. Driver distraction is minimised as the driver need never look at their smartphone screen while on the road.

'Automotive OEMs and their tier one suppliers have been struggling for some time with finding the most optimal way to enable the use of smartphone based applications in the car,' says Anthony Murray, Senior Vice President, Business Group at CSR. 'The challenge has been to marry the increasing functionality and power of the smartphone with in-vehicle safety demands to provide an ideal user experience while driving.

WEBLINK meets the goals of optimal delivery of applications and services to the driver, allowing them to take full advantage of the fast-changing and increasing functionality of smartphones. The SiRFprimaII platform is designed to be a highly scalable, flexible, long-term and cost-effective solution for OEMs. By adding WEBLINK, we are ultimately broadening the appeal of the platform to a global customer base.'

'We are very pleased to be working with CSR, a global leader in automotive solution design,' says Michael O'Shea, President and CEO at Abalta Technologies. 'Our OEM customers have told us time and again they are looking for global solutions whereby they can enable local services seamlessly through the use of a brought-in smartphone approach. WEBLINK running on CSR's SiRFprimaII SOC solution will accelerate the adoption of this approach.'

About Abalta

Since 2003, Abalta Technologies has been focused on delivering innovative software solutions to the automotive industry. From embedded automotive applications to connected vehicle solutions, Abalta has worked with OEMs and Tier One suppliers to deliver meaningful innovations to their customers. Each member of our team has helped pave the way for the advancement of the connected vehicle today.

Abalta continues to maintain an unrivaled expertise across mobile platforms and maintains long-standing relationships with a portfolio of over 60 of the most recognizable brands in the world. We have helped transform our customers' mobile product visions into meaningful experiences for businesses and consumers alike. Please visit www.abaltatech.com

About CSR

CSR solves the challenges and delivers the core innovations that enable our customers to win in the global consumer electronics market. Our passionate technologists develop enhanced silicon, software and services with a focus on Voice & Music, Document Imaging, Automotive Infotainment, Bluetooth Smart and Indoor Location.

We partner with leading customers across the globe and deliver integrated and differentiated technology platforms to help them turn their great ideas into market-leading products. For more information, visit www.csr.com or keep up to date with CSR via our technical blog, people blog, YouTube, Facebook or Twitter. For more information on aptX, our wireless audio codec, visit www.aptx.com

Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's SiRFprimallTM solution, and its performance characteristics in in-vehicle infotainment systems and consumer electronic products, and other future events and their potential effects on CSR.

These forward-looking statements can be identified by words such as 'will,' 'can deliver,' offers', 'allows', 'to enhance,' 'enables,' 'designed to' and other similar expressions regarding the performance characteristics of CSR's SiRFprimallTM solution, and its performance characteristics in in-vehicle infotainment systems and consumer electronics products, and their potential effects on CSR.

Any future release of CSR's SiRFprimallTM solution or in-vehicle infotainment systems or consumer electronics products containing such technology, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions.

Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR's periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC's web site http://www.sec.gov.

Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Contact:

CSR plc

First Floor, Unit 2

93 Great Suffolk Street

London, SE1 0BX

Tel: +44 845 3707 024


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Source: ENP Newswire


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