Change is in the Air: U.S. Households Viewing TV Programming only via the Internet are Poised to Surpass those Viewing only via Antenna, Finds New CEA Study
According to a new study from the
"We are at a pivotal point in consumer behavior, as fewer and fewer American homes are now using only antennas to watch their favorite television programs, and more and more households turn to the Internet as a source of TV content," said
Despite phenomenal growth in tablet and smartphone penetration rates, televisions are still the most widely used viewing devices according to the study. TVs have the highest household penetration of any viewing devices (97 percent) and strongest video content viewership (93 percent), especially now that Internet-enabled televisions have reached mainstream consumers.
"The television remains the most commonly owned video viewing device and our primary means of watching video content," said
According to the study, viewership of video programming on connected devices continues to grow. Nearly half of TV user households watched video on either a portable computer or smartphone in the last year, and more than a third watched on either a tablet or desktop computer. Specifically:
* 46 percent of U.S. TV user households watched video on either a laptop, notebook or netbook (up from 38 percent in 2013)
* 43 percent watched video on a smartphone (up from 33 percent in 2013)
* 35 percent watched video on a tablet (up from 26 percent in 2013)
* 34 percent watched video on a desktop computer (up from 30 percent in 2013)
Additionally, the study shows the percentage of U.S. TV households consuming at least some TV programming via the Internet has nearly doubled. Almost half of U.S. TV households (45 percent) received at least some television programming from the Internet in the last year, a 17 point increase from the previous year (28 percent).
"In the next year, we expect the number of U.S. households relying exclusively on the Internet for TV programming to equal or surpass the total of those relying only on antennas," said Shapiro. "As consumers continue to turn to other devices and services for TV programming - devices that need wireless spectrum to deliver the content we want anytime, anywhere - it's clear that the free, public spectrum given to broadcasters could be put to much better use."
The Market for U.S. Household Television Services was designed and formulated by
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