The luxury Embassy Diplomat Screens by AIS has five screens with a total of 203 seats, opening for business today.
Customers will get a pillow and blanket, or they can request a special zone equipped with a private bar if they come in a big group. The minibar is all-you-can-drink.
Staff provide customers snacks and drinks, and every customer receives a welcome set with two drinks, either alcoholic or non-alcoholic.
The cinema is decorated in a gold and grey theme to make filmgoers feel they are sitting in the living room of a billionaire businessman.
The veteran cinema businessman has been familiar with Thai cinema for more than 20 years and is a high-ranking manager of
A ticket at Embassy Diplomat Screens is
AIS Serenade cardholders who are customers will be able to purchase each accompanying friend's ticket for a 20% privilege discount of
The luxury cinema is sponsored by eight brands including
The high-end cinema expects to draw 130,000 customers in the first year and register 10% annual growth. It forecasts 35% occupancy, while regular Thai cinemas average only 20%.
"In 15 years of experience here, we've noticed some Thais with high purchasing power are satisfied with spending a lot of money in exchange for super high-class service and convenience," said
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