Consumers in SA,
Communications technology and services provider
The rise of social media, content-rich apps and video content accessed from a new range of cheaper smartphones has prompted the rise, according to
Fredrik Jejdling, regional head of Ericsson Sub-Saharan Africa, says the region is undergoing a mobile digital revolution, with consumers, networks and even media companies waking up the possibilities of 3G and 4G technology. "We have seen the trend emerging over a few years, but in the past 12 months the digital traffic has increased over 100% ? forcing us to revise our existing predictions."
In the next five years, the report's findings show voice call traffic in Sub-Saharan Africa will double and there will be an explosion in mobile data, with usage in the region growing 20 times between 2013 and 2019 ? twice the anticipated global expansion.
The report predicts that by 2019, 75% of mobile subscriptions will be Internet inclusive (3G or 4G).
This comes after the launch in 2014 of a number of smartphones for under
In just three years' time, the 2014 report predicts, 3G technology will become the dominant technology across the region.
Jejdling notes the continued rise of cheap smartphones will allow vast portions of the population – from middle classes in cities to small businesses in rural areas – access to mobile broadband. "M-commerce can offer endless opportunities for entrepreneurs."
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