Those who scored the highest this month have platforms that enable a variety of capabilities and functionalities – they have the greatest ability to support many retailers and fully monetize the mPOS ecosystem. Those players include PayPal, ROAM, PowaPOS and Payleven. While some new players joined the mPOS pyramid, the focus in the last several months seems to be on fine-tuning existing solutions – there weren’t a lot of new players entering the sector.
Retailers of all sizes and shapes interested in taking “checkout” to their customers are getting into mPOS up to their elbows. Apple’s new EasyPay solution, for example, is now EMV and NFC compatible. Elsewhere, the market of mPOS providers continues to expand around tablets. Shopkeep has seen threefold growth in the past three years, and PayAnywhere introduced a storefront tablet to offer business analytics as well as preferred pricing. Others are developing and implementing strategies to make their solutions “sticky” on the merchant side by introducing things that help drive more consumer business their way. Square’s move to ditch its Wallet and replace it with Order aims to create a seamless merchant/consumer experience using its mPOS platform and online ordering application to drive customers to Square merchants.
Key observations for May/
1. Pioneers in the mPOS space are looking for a leg up, aiming to offer merchants something more than tablets with nifty functionalities. Where such assets are available, this means mobilizing their consumer base. It also means integrating with digital wallet providers.
2. Going global is where a lot of additional venture money is being deployed. The Latin American market is seen as fertile ground for some of the more established players who are able to meet the payment method requirements of the area.
3. Investors are betting big on big winners, with the focus seemingly on those with enough traction and capital to make going the distance tougher for the contenders. The goal seems to be to make the bigger guys with promise stronger and more capable of withstanding competition.
The mPOS Tracker™, produced by PYMNTS.com and sponsored by ROAM, organizes the ecosystem into two broad categories: those merchant-facing organizations who supply devices to merchants directly and those who “power” those players and supply them with the mPOS hardware, software, tools and services. Updates related to the player profiles and capabilities are welcome and should be directed to: firstname.lastname@example.org
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ROAM™, an Ingenico company, helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale solutions, regardless of the technology environment. ROAM’s “powered by” mCommerce platform provides the hardware peripherals, applications, tools and services enabling companies worldwide to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space, having produced and distributed the industry’s first secure mobile card reader and today powers mobile point of sale solutions for many of the leading companies in this market, globally. For more information, visit www.roamdata.com.