News Column

dELiA*s, Inc. Announces First Quarter 2014 Results

June 14, 2014

By a News Reporter-Staff News Editor at Marketing Weekly News -- dELiA*s, Inc. (NASDAQ:DLIA), an omni-channel retail company primarily marketing to teenage girls, announced the results for its first quarter of fiscal 2014. First Quarter Results dELiA*s, Inc. results for all periods presented reflect its former Alloy business as a discontinued operation. All financial results in this press release are for continuing operations only unless otherwise stated.

The Company identifies its operating segments according to how business activities are managed and evaluated. Prior to fiscal 2014, dELiA*s, Inc. had two reportable segments: retail stores and direct marketing. Beginning in fiscal 2014, the Company combined all channels under one management team which oversees the retail stores and online operations. The Company has determined that the two operating segments share similar economic and other qualitative characteristics and has therefore aggregated the results of the two operating segments into one reportable segment.

Keywords for this news article include: Marketing, Advertising, dELiA*s Inc.

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Source: Marketing Weekly News

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