Serve Expands Retail Availability and Free Cash Reload Network;
Announces Co-Branded Product with Radio One
“With these new tools, we’re making it simple for our customers to know where their money is being spent, so they can track and manage their finances easily,” said
Bluebird and Serve Momentum
In the first four months of the year,
For this same period, transaction volume processed on the Serve platform was
Building Positive Financial Behaviors
Bluebird and Serve customers are demonstrating positive financial behaviors by using Direct Deposit to automatically add paychecks or government benefits to their accounts and putting money away for short term savings in a SetAside or Reserve account.
More than forty percent of funds added to Bluebird and Serve came through Direct Deposit year-to-date, which has been consistent since the feature was introduced. Customers are also putting away more than twenty-five percent of the money they add to their primary accounts each month into a linked SetAside or Reserve account. They are transferring money into SetAside or Reserve an average of three times a month, and they are using this money for future purchases like a vacation, big event, or for emergency funds.
American Express Serve Expands Largest Free Cash Reload Network4 and Retail Presence
In addition, American Express Serve will be available for purchase in more than 31,000 retail locations across the country. As of today, consumers can purchase Serve at Safeway and later this summer at OfficeMax and Hyvee stores enabled by the Blackhawk Network, a leading prepaid network. Serve can be found in the prepaid sections at these stores.
Serve Launches ONE VIP Card with Radio One
Consumers can register for the ONE VIP Card for free online beginning on
“We are delighted with the momentum that we are building with our partners, customers and in the overall marketplace,” added
Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.
Available for Zynga, Chegg and
Represents new customer orders for Serve and Bluebird accounts
and new LianLian agents and consumer relationships. Includes
accounts in pended status and subsidiary accounts.
Based on a 2014
ONE VIP Loyalty Access benefits, including Meet and Greet, Club
Access and Hot Ticket offers (collectively, “Radio One Benefits”),
are provided by Radio One Inc. to registered holders of the ONE
VIP Prepaid Card from American Express Serve. Benefits are
provided in select cities on select dates and are subject to
availability and Radio One, Inc.’s terms and conditions of use
In order to access Benefits, ONE VIP Prepaid Card Cardholders must
first review, accept and agree to Radio One, Inc.’s terms and
conditions of use by visiting www.Roievents.net/site/one-VIP-loyalty-Access.
For a full description of current Benefits, including the current
terms and conditions of use, visit www.Roievents.net/site/one-VIP-loyalty-Access.
Radio One, ONE VIP Loyalty Access and Meet and Greet trademarks
are the exclusive property of Radio One, Inc.