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SafeNet's New Cipher Partner Program Helps Asia-Pacific Partners Deliver Solutions That Transform Data Security

June 30, 2014

HONG KONG, June 30, 2014 /PRNewswire/ -- SafeNet, Inc.>, a global leader in data protection solutions,

today announced the launch of its enhanced global channel partner program, the

SafeNet Cipher Partner Program>

, in theAsia-Pacific region. The new program is designed to allow partners to

grow their businesses and help their customers tackle the new challenges of

data security in the age of cloud, virtualization and mobility.  Improvements

include tiered partner benefits, an enhanced partner portal, simplified global

pricing, and deal registration to make it easier for partners to grow their

data security business with SafeNet.

With SafeNet's industry-leading encryption, crypto management and

authentication solutions, partners can help customers address key security pain

points and priorities of data security and user authentication and access

controls, according to recent data from451 Research>. SafeNet's investment in

developing training, accreditation and sales and marketing programs to support

partners will help them architect, sell and deliver advanced data protection

solutions to help customers secure the "new perimeter" of IT security – the

data and the users.

SafeNet enhanced the program based on ongoing feedback from channel partners.

Program highlights include:

* Single Global program framework - The Cipher Partner Program delivers a

consistent program across the globe with allowances for local market


* Discount Harmonization - The Cipher Partner Program offers a simplified,

harmonized single product discount, making it easier to do business with


* Tiered Partner Benefits – The Cipher Partner Program offers three tiers –

Silver, Gold and Platinum. Partners have the ability to earn Cipher benefits

for bringing incremental business to SafeNet, and those that commit to higher

levels benefit from higher discounts, margins and sales and marketing support.

* Global Security Ecosystem – SafeNet has integrated and validated its

products with leading technology company solutions, offering partners numerous

additional opportunities to increase incremental revenue. They benefit from

being able to offer authentication and encryption solutions that integrate with

more technology platforms than any other data protection provider.

* New and Improved Partner Portal – The SafeNet partner portal offers

partners the tools and resources needed to sell, service, and support the full

range of SafeNet products and solutions. It provides centralized access to

sales tools, training and marketing campaigns available to each partner.

Special features include profile management, lead management, deal

registration, online training and fund management. SafeNet partners benefit

from video-based, web-based and classroom training.

* Deal Registration, Access to Leads, and Generous, Uniform Discounts – The

SafeNet Cipher Partner Program offers generous discounts aligned with partner

status and activities, along with improved, consolidated price lists making it

easier to sell across SafeNet's portfolio. SafeNet has increased the discount

on registered deals to 10 percent, providing greater margin and reward for

partners. Partners are assured that opportunities are assigned only to them and

they receive ongoing leads provided by SafeNet.

* Marketing Programs, Sales Support and Training – SafeNet provides channel

support across all critical functions of partners' businesses to accelerate the

marketing, selling and servicing of SafeNet solutions to end users. Partners

can close opportunities faster with SafeNet-provided sales tools and marketing

campaigns for lead generation. Supporting Quotes

"The channel is an extension of SafeNet's sales & technical team and a

critical route to market for SafeNet. Over the past 12 months, channel partners

have more than doubled the incremental revenue contribution delivered to

SafeNet. Partners represent an important part of our overall go-to-market

strategy, and we are committed to their growth.  These improvements will help

increase the value of being a SafeNet Cipher channel partner while making it

easy to do business with us. We will continue to strengthen our partner

relationships and deliver an increasingly valuable program that helps our

channel partners be successful."

     – Rana Gupta, vice president for the Asia-Pacific region, SafeNet

"Asia-Pacific represents a significant opportunity for SafeNet to grow our

market share by working closely with partners across the region. With our new,

enhanced program and greater commitment to channel success, our partners are

empowered with more support and SafeNet's industry-leading authentication and

encryption solutions to help them solve their customers' data security


     – Laurie Usewicz, vice president, global channel sales, SafeNet

"SafeNet enables partners like Nera with great support and highly relevant

data protection solutions in the context of today's ever increasing threat

landscape. The new SafeNet partner program helps us deliver key components of a

defence in depth strategy for our customers' key pain points in protecting the

data and securing user access to corporate applications and data."

     – Samuel Ang, President & CEO  Nera Telecommunications (Singapore)

"We have grown our business with the help of our solid relationship with

SafeNet. Not only do they have a large portfolio of security solutions that

meets the needs of the enterprise market, they back that up with a generous

incentive and support program that helps its partners succeed."

     – Jason Shih, General Manager, PaySecure (Taiwan)

"SafeNet's extensive range of data protection products and software allows us

to provide secure, agile and high performance solutions to our customers.

Furthermore, their partner program has provided Cogito Group with opportunities

to enhance business-to-business relationships. It illustrates a strong

commitment to their partners."

     – Richard Brown, Managing Director, Cogito Group (Australia)

"The Data Edge team is very excited about SafeNet Cipher Partner Program

framework. This program will allow partners to access the required tools and

keep up to date with the industry to better serving customer and help them

mitigate their challenges. This program will definitely help partners like us

to position solutions with unique value propositions and address more verticals

with a structured approach."

     – Noor A Alam Chowdhury, Managing Director, Data Edge Limited (Bangladesh)

"We have had a very successful partnership with SafeNet over the past 10

years. We are able to introduce SafeNet as very strong provider of data

protection solutions in our country, and almost all financial institutions are

using SafeNet as a key part of their data security framework. We are proud to

be part of SafeNet Cipher Partner Program."

     – Bishwa Dhar Tuladhar, Executive Director, World Distribution Nepal

Pvt.Ltd (Nepal)

"The new SafeNet Cipher Partner Program raises the bar in terms of support,

tools and solutions for the data protection industry. As a long-time SafeNet

partner, we are very excited about the new enhancements and the opportunities

to work even closer with SafeNet to offer customers innovative solutions that

protect data and secure user access at a time when data breaches are on the


     – Viraj Mudalige, Director/CEO, Epic Lanka Pvt Ltd (Sri Lanka)


* SafeNet Partners:>

* A Channel Revolution: An Interview with 5-Time Channel Chief Laurie Usewicz:>

SOURCE SafeNet, Inc.

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