http://www.safenet-inc.com/>, a global leader in data protection solutions,
today announced the launch of its enhanced global channel partner program, the
SafeNet Cipher Partner Program
, in theAsia-Pacific region. The new program is designed to allow partners to
grow their businesses and help their customers tackle the new challenges of
data security in the age of cloud, virtualization and mobility. Improvements
include tiered partner benefits, an enhanced partner portal, simplified global
pricing, and deal registration to make it easier for partners to grow their
data security business with SafeNet.
With SafeNet's industry-leading encryption, crypto management and
authentication solutions, partners can help customers address key security pain
points and priorities of data security and user authentication and access
controls, according to recent data from451 Research
https://451research.com/report-long?icid=2996>. SafeNet's investment in
developing training, accreditation and sales and marketing programs to support
partners will help them architect, sell and deliver advanced data protection
solutions to help customers secure the "new perimeter" of IT security – the
data and the users.
SafeNet enhanced the program based on ongoing feedback from channel partners.
Program highlights include:
* Single Global program framework - The Cipher Partner Program delivers a
consistent program across the globe with allowances for local market
* Discount Harmonization - The Cipher Partner Program offers a simplified,
harmonized single product discount, making it easier to do business with
* Tiered Partner Benefits – The Cipher Partner Program offers three tiers –
Silver, Gold and Platinum. Partners have the ability to earn Cipher benefits
for bringing incremental business to SafeNet, and those that commit to higher
levels benefit from higher discounts, margins and sales and marketing support.
* Global Security Ecosystem – SafeNet has integrated and validated its
products with leading technology company solutions, offering partners numerous
additional opportunities to increase incremental revenue. They benefit from
being able to offer authentication and encryption solutions that integrate with
more technology platforms than any other data protection provider.
* New and Improved Partner Portal – The SafeNet partner portal offers
partners the tools and resources needed to sell, service, and support the full
range of SafeNet products and solutions. It provides centralized access to
sales tools, training and marketing campaigns available to each partner.
Special features include profile management, lead management, deal
registration, online training and fund management. SafeNet partners benefit
from video-based, web-based and classroom training.
* Deal Registration, Access to Leads, and Generous, Uniform Discounts – The
SafeNet Cipher Partner Program offers generous discounts aligned with partner
status and activities, along with improved, consolidated price lists making it
easier to sell across SafeNet's portfolio. SafeNet has increased the discount
on registered deals to 10 percent, providing greater margin and reward for
partners. Partners are assured that opportunities are assigned only to them and
they receive ongoing leads provided by SafeNet.
* Marketing Programs, Sales Support and Training – SafeNet provides channel
support across all critical functions of partners' businesses to accelerate the
marketing, selling and servicing of SafeNet solutions to end users. Partners
can close opportunities faster with SafeNet-provided sales tools and marketing
campaigns for lead generation. Supporting Quotes
"The channel is an extension of SafeNet's sales & technical team and a
critical route to market for SafeNet. Over the past 12 months, channel partners
have more than doubled the incremental revenue contribution delivered to
SafeNet. Partners represent an important part of our overall go-to-market
strategy, and we are committed to their growth. These improvements will help
increase the value of being a SafeNet Cipher channel partner while making it
easy to do business with us. We will continue to strengthen our partner
relationships and deliver an increasingly valuable program that helps our
channel partners be successful."
market share by working closely with partners across the region. With our new,
enhanced program and greater commitment to channel success, our partners are
empowered with more support and SafeNet's industry-leading authentication and
encryption solutions to help them solve their customers' data security
"SafeNet enables partners like Nera with great support and highly relevant
data protection solutions in the context of today's ever increasing threat
landscape. The new SafeNet partner program helps us deliver key components of a
defence in depth strategy for our customers' key pain points in protecting the
data and securing user access to corporate applications and data."
"We have grown our business with the help of our solid relationship with
SafeNet. Not only do they have a large portfolio of security solutions that
meets the needs of the enterprise market, they back that up with a generous
incentive and support program that helps its partners succeed."
"SafeNet's extensive range of data protection products and software allows us
to provide secure, agile and high performance solutions to our customers.
Furthermore, their partner program has provided
to enhance business-to-business relationships. It illustrates a strong
commitment to their partners."
"The Data Edge team is very excited about SafeNet Cipher Partner Program
framework. This program will allow partners to access the required tools and
keep up to date with the industry to better serving customer and help them
mitigate their challenges. This program will definitely help partners like us
to position solutions with unique value propositions and address more verticals
with a structured approach."
– Noor A Alam Chowdhury, Managing Director,
"We have had a very successful partnership with SafeNet over the past 10
years. We are able to introduce SafeNet as very strong provider of data
protection solutions in our country, and almost all financial institutions are
using SafeNet as a key part of their data security framework. We are proud to
be part of SafeNet Cipher Partner Program."
"The new SafeNet Cipher Partner Program raises the bar in terms of support,
tools and solutions for the data protection industry. As a long-time SafeNet
partner, we are very excited about the new enhancements and the opportunities
to work even closer with SafeNet to offer customers innovative solutions that
protect data and secure user access at a time when data breaches are on the
* A Channel Revolution: An Interview with 5-Time Channel Chief
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