Los Angeles -- "Los Cowboys," set to debut in the fall, follows the lives of a group of urban charros as they seek respect as bona fide cowboys.
The reality show presents a cast of Hispanic millennials who share a passion for horses and the art of charreria, the Mexican rodeo, which began over 100 years ago as horse competitions among cattle ranchers.
The would-be charros (Mexican cowboys) juggle their workaday and family lives with their commitment to bull riding, wild bronc jumping, and trick roping. At stake is a spot at the rodeo championships in Guadalajara.
The cast features Alex , a young but ambitious TV producer; team captain Robert, noted as a guy who speaks his mind; and Ivette, a model and beauty queen.
Branded-content opportunities include home improvement, travel, food, beauty, telecommunications and alcohol. The show's producer, Corral 360, has signed Ram Truck brand as a title sponsor. Ram will play an integral part of the story line with product placement and vehicle features, according to a news release.
Former Fox executive Emiliano Calemzuk is a partner in the Los Angeles-based company.
"Los Cowboys" was created by Alex Corral and produced by his Corral 360 Production Co. The series debuts in October exclusively on Hulu.
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