News Column

Hispanic Millennials Ride Hard in 'Los Cowboys'

June 30, 2014

Staff Reports --

'Los Cowboys' cast members vie for respect as urban charros
'Los Cowboys' cast members vie for respect as urban charros

Los Angeles -- "Los Cowboys," set to debut in the fall, follows the lives of a group of urban charros as they seek respect as bona fide cowboys.

The reality show presents a cast of Hispanic millennials who share a passion for horses and the art of charreria, the Mexican rodeo, which began over 100 years ago as horse competitions among cattle ranchers.

The would-be charros (Mexican cowboys) juggle their workaday and family lives with their commitment to bull riding, wild bronc jumping, and trick roping. At stake is a spot at the rodeo championships in Guadalajara.

The cast features Alex , a young but ambitious TV producer; team captain Robert, noted as a guy who speaks his mind; and Ivette, a model and beauty queen.

Branded-content opportunities include home improvement, travel, food, beauty, telecommunications and alcohol. The show's producer, Corral 360, has signed Ram Truck brand as a title sponsor. Ram will play an integral part of the story line with product placement and vehicle features, according to a news release.

Former Fox executive Emiliano Calemzuk is a partner in the Los Angeles-based company.

"Los Cowboys" was created by Alex Corral and produced by his Corral 360 Production Co. The series debuts in October exclusively on Hulu.

For more stories covering arts and entertainment, please see HispanicBusiness' Arts & Entertainment Channel

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