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BDNA Partners with Advania to Help Nordic Customers Improve ServiceNow ROI

June 30, 2014

Leading Data as a Service (DaaS) company partners with Sweden’s leading systems integrator

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- BDNA, the leading Data as a Service (DaaS) company, today announced that it has partnered with Advania, one of the leading systems integrators in Sweden. The partnership will allow Advania to offer its customers BDNA’s Technopedia® and Normalize™ solutions to provide consistent, accurate and valuable data based on a standardized library of vendors, hardware and software as well as tight integration with the ServiceNow™ platform. The two companies are already providing the joint solution to customers in Sweden and are collaborating on a marketing effort to educate the broader Nordic IT community about BDNA’s offering.

“Advania partnered with BDNA thanks to an initial Swedish customer that realized the value BDNA brings to their existing ServiceNow platform,” said Jonas Akerman, Business Area Manager, Advania. “Bringing in clean data through Technopedia and Normalize supports all the processes within ServiceNow and will save our customers a tremendous amount of time while also minimizing the risk of making decisions based on bad data – putting them back in control of their business.”

BDNA will solve Advania customers’ IT data quality problem by aggregating and normalizing data from multiple sources. Using Technopedia, the world’s largest catalog of hardware and software assets, BDNA aligns the data to a common identity and enriches it to provide clean and complete data for IT.

“As trends such as the Internet of Things continue to proliferate, the global need for clean, normalized data will continue to accelerate and BDNA will be there to address this enterprise pain point,” said Walker White, CTO, BDNA. “The Nordics are a leading region for IT innovation and BDNA’s partnership with Advania allows us to provide the best possible service to their customers in this territory.”

About BDNA

BDNA is the leading Data as a Service company whose industrialized approach to delivering clean data enriched with the right market intelligence solves the challenge enterprise IT has faced for years in wasteful spending, recognizing risk, improving IT processes and unlocking new value streams. Using BDNA’s TechnopediaTM as the common language, data intelligence flows to the right places of an organization, applications now give valuable insights and organizations are better connected with each other and their customers. Venture backed, the company has locations around the globe and is headquartered in Mountain View, California. For more information, please visit



Alex Shapiro, 415-905-4011

Source: BDNA

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Source: Business Wire

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