BICS industry survey reveals majority of mobile executives are preparing for
RCS launch, but RoI and interoperability remain key challenges
BICS, a global provider of wholesale carrier services, today announced the results of a survey of senior executives at mobile operators, revealing the key challenges in delivering Rich Communications Services (RCS) to provide a fast response to the ever-growing number of end-users using OTT applications for messaging services.
The survey of senior executives, held at
Of the mobile executives surveyed, 43% said the biggest challenge with the launch of RCS services is the concern about monetisation of the service and assured return on investment. This reflects the typical challenge of some mobile operators to justify the usual Capex requirement for IMS network rollout. The second most important challenge, raised by 20% of respondents, was in creating a truly interoperable service - incorporating video calling, multimedia file transfer and group chat services.
Over half of respondents (59%) see the main value of RCS in consumer services with B2C value added services and multi-device access for end users, while a further 30% see its main potential in providing messaging services to a range of other devices. From a mobile operator's perspective, almost one third (32%) believed the main benefit was in providing operators with opportunity for innovation, while 28% said it is part of their strategy to move to all-IP networks. This shows that RCS is now perceived as a long term technology strategy for mobile operators to create value and new mobile services.
RCS is a GSMA initiative designed to offer rich and simpler communications services which are interoperable with operators internationally, providing the same level of ubiquity as voice and SMS. RCS is already available in 23 countries and the number of operators adopting the service is expected to increase to 76 by the end of 2014.
Note to editors
Over 100 senior executives were surveyed, and were polled as part of a live interactive survey at the 'Future of Communications - RCS, WebRTC and VoLTE' session at
BICS delivers best-in-class international wholesale solutions to any communication service provider worldwide. Through its Mosaic portfolio, a comprehensive, flexible and innovative suite of solutions designed to be used individually, or collectively, BICS meets the existing and future requirements of the global telecoms industry.
BICS' headquarter is located in
With our successful consolidation strategy, and a continuing focus on technological advancement and innovation, we have achieved a world-leading position in the international Voice and Mobile Data markets.
1. GSMA Network 2020
For more information, please visit: http://www.bics.com or contact
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