Send targeted emails to customers; easily track ROI with Emma for
With Emma’s Shopify integration, retailers can organize customer sales data into lists within Emma. All existing Shopify customer lists, including purchase history, appear in Emma, and they seamlessly update as customer data changes, so marketers can easily target high-value or recent customers.
As consumers continue to demand a more personal sales experience, Emma’s integration with Shopify gives retailers the data needed to communicate with the right contacts at the right time. In addition, Emma for Shopify allows for advanced tracking of email marketing ROI, providing marketers the ability to see what messages are working and adjust their communication strategies accordingly.
“As a small business owner, I’m always looking for ways to make my message more relevant to my customers,” said owner of The Peach Truck,
Emma for Shopify also allows retailers to automate key messages, helping them save time while focusing on growing sales. For example, Emma for Shopify users can set up emails to automatically send based on a change in customer data, like number of purchases or spend, in order to reward loyal customers or thank new customers for making a purchase. Emma also can track Shopify purchases that result from clicked links within an email, making it easier for retailers to connect sales to the overall ROI of email marketing efforts.
“Many of our top retail customers currently use Shopify to power their online stores,” said Emma CEO,
Emma for Shopify is a free application now available in the Shopify app store. For more information on Emma’s email marketing services, visit myemma.com.
Emma is a provider of best-in-class email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma’s features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in
BLASTmedia for Emma