Civicom Marketing Research Services has hosted a sneak preview of their new research tool FRONT ROW™ - a mobile internet-driven research solution that allows live, two-way, remote interviews using a smart phone or tablet. The company demonstrated Front Row™ through a client webinar entitled, Welcome to the FRONT ROW™: Your Research Has the Best Seat in the House.
Attendees at the webinar, held on
The Best Seat in the House - Anywhere and Everywhere
FRONT ROW™ is Civicom's latest addition to its growing family of market research applications. FRONT ROW™ enables interviews to be conducted anywhere there is WiFi. Since everything is done online, the interviewer and the interviewee have the potential to be on opposite sides of the globe as the activity takes place. Since WiFi capability varies, Civicom Marketing Research Services screens and tests all project respondents to make sure it is possible for a
The use of webcams and streaming video technology in compact form gives new meaning to the term mobile qualitative. Live video, shot using a webcam, adds a new and very insightful dimension to the interview because the subject can now let the researcher see actual activity in relation to buying habits, brand preferences, and other study factors. The subject can be in his natural element and going about his daily routine, even as the interview is underway. This becomes significant because in-the-moment purchases, use of products, or consumption of foods and beverages, for example, can be viewed and studied in real time, without having to use any professional video equipment or to engage in ethnographic site visits.
The Front Row™ webinar successfully showcased the capabilities of online communication platforms. The event served to highlight the impact and importance of a modern mobile internet infrastructure as a very cost-efficient and practical tool for doing business and business-related endeavors.
Civicom® also offers Civicom InSitu®
To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.
Read the full story at http://www.prweb.com/releases/civicommarketingresearch/frontrow/prweb11907526.htm
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