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'Original' Downtown Design set in Dubai this October

June 29, 2014



Downtown Design will feature a curated collection of the world's most influential brands alongside a programme of activities tailored to the fair's growing audience of design professionals and afficionados who are shaping the Middle East's growing design market.



The second edition of Downtown Design, the Dubai-based exclusive hub featuring the best in global commercial design, will take place between October 28 to 31 at The Venue in Downtown Dubai at the base of Burj Khalifa, under the theme "Original".







Downtown Design will feature a curated collection of the world's most influential brands alongside a programme of activities tailored to the fair's growing audience of design professionals and afficionados who are shaping the Middle East's growing design market.







Centered on the theme, this year's edition of Downtown Design will showcase companies and brands who continue to define the evolution of design in residential, hospitality, office and product design, to the region's discerning developers, contracting companies, architects and interior designers.







"The way people live, work and travel is undergoing a radical transformation today. This is reflected in the creations of the world's foremost designers, and is the single most important driver of the innovations we are witnessing worldwide and which we bring to Downtown Design every year," fair director Cristina Romelli Gervasoni said.







Swiss design giant Vitra, which is returning to Downtown Design this year, said: "We have found that Downtown Design offers a rare opportunity to showcase what true quality means for us in terms of materials, craftsmanship and design to the region through a platform that brings together the world's finest designers and manufacturers and encourages collaboration to meet the growing demand in this region of genuine design made in the original factories. We look forward to another great year at Downtown Design."







Credited for bringing the best of international design to the region, Downtown Design focuses on the key interiors sectors of furniture, lighting, carpets and flooring, kitchen and bathroom, accessories and textiles. Leading European, American and global designers who will be at Downtown Design this year featuring new collections and exclusive collaborations include Herman Miller, Fritz Hansen, Carl Hansen, B&O, Tai Ping, Lasvit, Golran, De Vecchi, Elica, Gaggenau, Hansgrohe and Vitra, among others.







Czech Republic-based Lasvit, which will be exhibiting at Downtown Designer for the first time this year, said: "We are looking forward to bringing extraordinary kinetic sculpture and innovative collections to Downtown Design. This is the right time for us as the Middle East market experiences unprecedented growth in the hotel, residential and commercial sectors."







Gervasoni added: "We are witnessing an unprecedented demand for quality interiors in the region, as a natural alignment with the quality exteriors of upscale developments that are experiencing tremendous growth. This requires the close collaboration of developers, architects and designers to deliver projects that provide consumers with a complete design experience."
















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Source: Khaleej Times (United Arab Emirates)


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