News Column

GE Announces Link Connected LED, an Easy & Affordable Way to Light Up Your Smart Home

June 27, 2014



EAST CLEVELAND, Ohio, June 27 -- General Electric issued the following news release:

GE today unveiled Link, a new and affordable connected LED bulb that lets consumers remotely control their home lighting from anywhere in the world and sync with other connected devices. Enabled by the new Wink app, Link eliminates the need for expensive add-ons typically associated with connected devices, making it an easy and cost-effective way for consumers to light up their smart homes.

Starting below $15, the Link connected LED will be available for pre-order starting Monday, June 30, at www.homedepot.com. Consumers can find Link in The Home Depot stores beginning this fall.

Link provides the same high-quality lighting, energy efficiency and long life that consumers expect from the GE brand and is available in three popular lighting applications:

* 60-watt replacement soft white (2700K) LED bulb, or A19 shape, commonly used for general lighting in table and floor lamps.

* Indoor soft white (2700K) floodlight LED, or BR30 shape, installed as downlighting found in dining room, living room or other entertainment spaces.

* Indoor/outdoor-rated bright white (3000K) spotlight LED, or PAR 38, used for outdoor security or spotlight.

"Our very own Thomas Edison built the first commercially viable bulb, and today we're proud to announce the first commercially viable connected bulb designed for Wink users," says John Strainic, General Manager, North America Consumer Lighting for GE. "We know the quality of light consumers love and want in their homes, and we're a brand they trust."

Initial education of the benefits to a smart home will be key for driving adoption. Running off a connected hub, ZigBee-certified Link LED bulbs help consumers:

* Save money. If you're gone for the day and realize the kids left the lights on upstairs, now you simply switch off the lights from your smartphone, helping save money on your monthly energy bill.

* Customize. Ultimate flexibility to create a personal lighting experience by easily adjusting brightness settings through the Wink app to create individual themes and environments.

* Vacation smarter. While away from home for an extended period, consumers can turn specific lights on to give the appearance that someone is home.

GE is proud to be a founding partner of Quirky's and Wink's initiatives to build a smarter home.

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Source: Targeted News Service