A bigger Pepsi stage will bring bigger acts and more of them to the general admission crowds in August, Fair officials said.
The lineup, now solidified by the Fair board, includes rock band Blue Öyster Cult, country band Restless Heart and Tex-Mex act Little Joe y La Familia. Those performances will be anchored by three shows from
For gate passes and
Local bands are also expected in performances throughout the Fair & Frontier Days, said board member and concert Director
The expansion of national musical shows is an answer to longtime feedback from Fair-goers, Waldron said.
It also diversifies the performances.
"If you don't hear something you like early on, come Friday night or Saturday night or whenever, we've got you covered," he said.
The changes are also part of a broader movement to bring more people to the Fair by offering something new and different.
The cost to the Fair of the Thursday through Sunday musical performances combined totals more than cost of the headliner, Waldron said. But if more people come through the gates, it could pay off for a bigger, better Fair experience.
"It's all based on gate attendance," Waldron said. "I really hope people come out and look and see what we have because we have been listening."
As part of the change, general admission tickets will cost
Those prices will allow attendees to view any of musical performances aside from the headline act. All of those performers will play on the Pepsi Stage in the Midway after
Although general viewing is free to everyone, Reserve Golden Circle Seating is available. Tickets are an additional
Those reserved tickets will go on sale
In addition to music, each day at the Fair will feature a different concept for attracting crowds. A Show and Shine event is on the books, for instance. A Walk on the Wild Side for kids is also expected to be a major attraction for families.
But more music is a major feature that's been in demand from patrons for years, Waldron said.
Booking the acts, however, is a major feat in itself.
Starting the day after each Fair comes to a close, the board's concert director begins working on the lineup for the next season.
Waldron said the Fair & Frontier Days has long worked with booking agency
Under a tiered system, the artists are paid from as little as
The expense is one piece in how the local Fair books acts. The other is timing and scheduling.
"Even if we did have a big checkbook, which we don't, the other thing it comes down to is routing, routing, routing," Waldron said.
Furthermore, ticket prices here may be much cheaper than they would in some of the bigger communities where the artists might perform. A ticket of
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