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Smith Micro Software Updates on Mobile Devices Survey

June 28, 2014

Smith Micro Software reported according to a national survey, 62 percent of travelers prefer to purchase or reserve hotel guest services through their mobile device, rather than face-to-face with a member of the hotel staff.

In a release, the Company noted that 63 percent of consumers bring tablets with them while traveling, up almost 10 percent from the same survey conducted last year by USamp and Smith Micro Software.

"Mobile entertainment has rapidly displaced in-room entertainment for frequent travelers, and today's hotel guest wants to access a variety of services via their mobile phones or tablets," said Sunil Marolia, Vice President of Product Management at Smith Micro. "This presents a huge opportunity for the hospitality industry, as more efficient services, customized promotions and consumer analytics can be enabled through hotel loyalty applications, which are already popular with 54 percent of travelers we surveyed."

The research polled smartphone and tablet users across the US about their current travel and mobile consumption habits and preferences.

Fifty-nine percent of respondents stated they primarily travel for pleasure, and 41 percent for business. The majority of respondents spend an average of 11 to 50 nights in a hotel room every year.


-The most popular mobile convenience was checking in / out of hotels using a mobile device, said 75 percent of respondents

-70 percent of travelers wanted to receive special offers and discounts from local establishments on their mobile devices

-47 percent were very likely to purchase in-room entertainment if it could be accessed via mobile, versus 41 percent in 2013, and 37 percent in 2012

- 4 percent of travelers said they would not use hospitality services via mobile

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Source: Professional Services Close - Up

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