Displaying more than 3000 years' worth of art history, the Masterpiece London art fair pulled back the curtain on Thursday to present collectors with the unique opportunity to pick up pieces across an array of eras and categories.
The art fair is set to run from
Galerie Diane de Polignac Photography by
Last year, 34,000 people visited the fair and organizers hope to match those numbers this year.
"We aim to reach key collectors, curators, art advisors and so on in every major market around the world," said Vassegh. "This, of course, includes the
"I think that Middle Eastern buyers do have a strong appreciation of fine art and as such are engaging in the current market," she added.
But, the proof is in the Kennafeh – a Middle Eastern pudding – and Vassegh is not the only expert to say Arab buyers are making their presence felt in the high-end art world.
Rupert Wace Ancient Art Photography by
"Traditionally Middle Eastern consumers regard jewelry as self-adornment combined with good investment."
A representative of Peter Petrou, which sells high-end works of art, added: "we have many rich individuals from the
The Peter Petrou representative noted that the majority of the firm's clients come from
Belt necklace in aquamarine gems and rubies, designed by Fulco di Verdura for
The representative of
The fair offers museum-quality art, antiques, jewelry and design from over 150 leading galleries worldwide for sale, all under the watchful eye of Vassegh.
The CEO has over 23 years' experience in the art world, nearly 20 of which were at Sotheby's where, by 2009, she was a senior director and managing director of the European Impressionist and Modern art division.
"I first became interested in art after interning at Sotheby's
"There was no turning back – I fell in love with art and the business of it."
From there on out, Vassegh rose up the ranks, holding a variety of roles in Contemporary Art, Jewelry, Marketing and VIP Client Relations, and launching and running "Sotheby's Preferred" for top tier clients.
"I love what I do and have always worked hard. I think Sotheby's gave me a wonderful platform and I was able to move across departments and move up within the company," she said.
As an Iranian, Vassegh keeps her ears to the ground for emerging talent from the country.
Last Update: Thursday,
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