In a bid to promote a savings culture in the country, and to boost economic growth, a leading banking institution in the country, Ecobank Sierra Leone yesterday launched the Deposit Mobilization Campaign Promotion. The promotion will be climaxed by a draw for a star prize, which a brand new Rover car worth thousands of United State Dollars, plus other attractive prices.
In a statement at the launching ceremony at the bank's headquarters on
She underscored that the reality is that majority of Sierra Leoneans are yet to discover services and projects local banks offer.
"In that regard, we at
"It (the campaign) has given us the pleasure of making the difference in the lives of our savings campaign winners; we have had real life testimonies which everybody can testify," she said.
She recalled that previous promotion had a student winner who needed the exact
"This year's savings campaign promotion will run for ten months climaxing our ground price draw in
Delivering his keynote address, Country Representative of
Dr Baldeh said banks play a pivotal role in mobilizing savings to promote investment and that savings mobilization process by banks was a necessary precondition for a steady and balanced socio-economic development.
He urged the bank to focus its energy on its exiting valued clients by providing them with useful advisory services and favourable loan schemes, with current deposits as security, to help customers build up a good credit rating.
He said the bank should embark of analyses for the consumption of their customers, to make them aware of current happenings in the banking sector, including the standing of rival banks, branches, services and facilities they provide to their customers, plus the impact of their services to their customers. He said the bank should also review customers' credit balance base and get a target list of customers who appear to have surplus funds, as well as fully utilize Information, Communication and Technology and innovation.
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