Request For Proposal: Brand development services Citrus County is seeking a partner to develop and execute a comprehensive branding strategy and marketing campaign that takes into account our broad range of assets, the experience of our leaders and the input of our citizens. Our mission is to create growth for Citrus County by promoting, developing and expanding our visitor industry. Citrus County recognizes the importance of presenting a unique and welcoming destination image to the world, but it lacks a single consistent message across all platforms. Citrus County~s destination brand must capture its diversity yet do so in a way that sets it apart from its competition and establishes its position in the marketplace for leisure visitors, convention planners, and those who influence the decisions of sports organizations. The destination brand must be created through a rigorous process in which the "final" deliverable is a starting point for growing and sustaining the brand. This process must provide a road map for how Citrus County, its partners, and the entire community will live the brand after the chosen firm leaves town. Minimum Requirements For Submitting A Proposal Proposer shall meet, at a minimum, the following requirements to be determined responsive and responsible at the time of Proposal Submittal: 1. Experience in brand development for destinations and communities (5-10 years).
Major organization : CITRUS COUNTY - BOARD OF COUNTY COMMISSIONERS
Address : 3600 West Sovereign Path, Suite 266, Lecanto, Fl. 34461
Country :United States
Tender notice number : RFP-023-0-2014/TG
Notice type : Tender Notice
Open date : 2014-07-24
Tender documents : T22779763.html