News Column

A mobile app to record fav places to visit again

June 26, 2014

Golikeri, Priyanka



"Bangalore: In this age of applications for almost everything under the sun, how about an app that helps us create a personal directory of places we want to remember, re-visit, and places without proper addresses? Avid travelers and American professionals Bruce Woolsey and John Samuel have created an application that uses the GPS in a smartphone to help users  record and share places, add photos of those places, notes and tags to personalise the location, and store it for future use.

In short, any place, right from a popular restaurant on Church Street, to a particular patch of greenery at Cubbon Park, to a specific bend at Nandi Hills, can be locked in its exact location, and tagged, and saved as part of your personal directory.

"We created Blix so that all the important places in our lives can be saved to be remembered in an easy-to-use app which acts like a personal travel companion. The app helps users record, track and save places important to them and share it only with those who are close to them," says Samuel.

The idea behind the app was created by Woolsey, who does a lot of hiking and travel.

It was during one such travel with his wife and sons last year across Europe and Africa that he realised the vacuum in the mobile app space when it came to a personal directory of places.

"The fact that we still have to refer to written or typed addresses in this age of technology, got me thinking about creating an app that helps you lock your favourite location and save it on the mobile," says Woolsey.

"Some of my favourite places have no addresses. It could be some hidden cafÉ, or an unexplored beach.  Once saved on the app, I can refer whenever needed and also pass it on to friends through mail, text or social media," says Woolsey.

"Our initial plan was promote the app in Shanghai, Singapore, Hong Kong and New Delhi. But we decided to concentrate on one geography and selected Bangalore first," says Woolsey,.

As per industry estimates, the smartphone-owning population in India is expected to rise from 156 million to 364 million. This would imply a large user base for Blix.

Blix, which is a free app, is the first app that Woolsey and Samuel have produced through their company, Ladder8. ""

Credit:Priyanka Golikeri


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Source: DNA : Daily News & Analysis (India)


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