News Column

Targeted Victory And The Data Trust Create First-Of-Its-Kind Partnership For Data Sharing

July 1, 2014

By a News Reporter-Staff News Editor at Information Technology Newsweekly -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, announced a new partnership with The Data Trust, the premier right-of-center voter file and data management company, to offer easier access and sharing capabilities for The Data Trust's warehouse of data on more than 260 million Americans. The partnership is the first of its kind for The Data Trust, which has the exclusive list exchange agreement with the Republican National Committee.

"At Targeted Victory, we're striving to build the biggest data marketplace in politics, and our partnership with The Data Trust takes us one step closer," said Michael Beach, co-founder of Targeted Victory. "We're excited to leverage the expertise from The Data Trust with their inventory that spans decades of election results, field data, voter files and census information."

Through this partnership, Targeted Victory will incorporate The Data Trust's political data inventory into its Audience Exchange, a powerful block of consumer and political data. The new segments will enable Targeted Victory's clients to place their message in front of their most important audiences. This partnership is the first of many anticipated by The Data Trust to place its data in the marketplace to be used across all methods of contact.

"The Data Trust's partnership with Targeted Victory is a first step towards making the same high quality data used by our partners for offline targeting available for their online ad targeting as well," said John DeStefano, president of The Data Trust. "This announcement is also a significant advancement towards achieving our 2014 goal of creating a common data platform from which all right of center campaigns and organizations can make strategic decisions."

Keywords for this news article include: Targeted Victory, Information Technology, Information and Data Management.

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Source: Information Technology Newsweekly

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