News Column

Patent Issued for Attribute Based Rating of Authors and Content

July 1, 2014



By a News Reporter-Staff News Editor at Information Technology Newsweekly -- Google Inc. (Mountain View, CA) has been issued patent number 8756240, according to news reporting originating out of Alexandria, Virginia, by VerticalNews editors.

The patent's inventor is Cierniak, Michal (Palo Alto, CA).

This patent was filed on November 13, 2008 and was published online on June 17, 2014.

From the background information supplied by the inventors, news correspondents obtained the following quote: "Users can view content authored by other users and displayed on web pages of websites. For example, users can author content about a subject, e.g., a product review or an article on politics or technology, and upload the content to a website's server. The publishers of the website can receive and display the content on a web page of the website. Many publishers allow other users, such as viewers and/or editors, to provide user feedback to rate the content displayed on the web page. Some publishers use a rating determination system to generate a content rating for the content displayed on one or more web pages of their websites and/or an author rating of the authors of the rated content. The publishers use the user feedback based rating to decide whether to display the content on their websites and/or as a general indicator of the quality of the content or the author.

"When content is first authored, however, there are no user feedback based ratings for rating the content. In some systems, an initial content rating of the new content can be based on an existing author rating of the author. However, if the author does not have an existing author rating, the publishers are not able to make such a rating inference."

Supplementing the background information on this patent, VerticalNews reporters also obtained the inventor's summary information for this patent: "This specification describes technologies relating to attribute-based rating of content and of authors of the content. Content authored by an author is received for displaying at an Internet location where it can be viewed by users. Prior to receiving ratings from the users, an initial content rating is assigned to the content. The initial content rating is based on the author's attributes and user feedback based ratings assigned to other authors having the same or similar attributes. The ratings assigned to the other authors can include content ratings of content authored by those authors, author ratings of the authors, or both. Subsequently, as ratings feedback for the content from users is received, the initial content rating is eliminated or phased out and replaced by the user feedback based content rating to reflect the feedback. An initial author rating for the author can be generated in a similar manner. An initial content rating, initial author rating or both can be used by a publisher to decide whether to display the content on a website and can also be used as a general indicator of the quality of the content or the author.

"In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving first content authored by a first author, the first author having an attribute that is common to other authors; determining that the first author does not have an assigned user feedback based rating and in response to such determination: identifying second authors having the attribute and assigned user feedback based ratings; generating an initial rating for the first author based on the user feedback based ratings that are assigned to the second authors; and assigning the initial rating to the first author. The initial rating can be an initial content rating of the content, or can be an initial author rating of the author. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

"Another aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving at a content management system first content authored by a first author; determining at the content management system that the first author has no assigned rating; and in response to determining that the first author has no assigned rating: identifying at the content management system an attribute of the first author; determining at the content management system a rating for the identified attribute based on ratings that are assigned to other authors having the attribute, the ratings that are assigned to other authors based on user feedback; generating at the content management system an initial content rating for the first content based on the rating for the identified attribute; and assigning at the content management system the initial content rating to the first content. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

"Particular implementations of the subject matter described in this specification can be implemented to realize one or more of the following advantages. Assigning an initial rating for new authors and new content authored by the new authors allows quality-based decisions to be made regarding the new authors and new content. For example, new content that has a high initial content rating can be prominently displayed to other users.

"The initial ratings based on author's attributes provide a useful estimate of an actual rating. An overall rating for content authored by authors belonging to a group, or an overall rating for authors belonging to the group, can each be used as an indication of the general quality of authors belonging to the group, or the general quality of content authored by those authors. Assigning initial ratings that are derived from these overall ratings provides more useful information than assigning an 'unrated' or 'neutral' initial rating.

"The details of one or more implementations of the specification are set forth in the accompanying drawings and the description below. Other features, aspects, and advantages of the specification will become apparent from the description, the drawings, and the claims."

For the URL and additional information on this patent, see: Cierniak, Michal. Attribute Based Rating of Authors and Content. U.S. Patent Number 8756240, filed November 13, 2008, and published online on June 17, 2014. Patent URL: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8756240.PN.&OS=PN/8756240RS=PN/8756240

Keywords for this news article include: Google Inc., Information Technology, Information and Data Aggregation.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC


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Source: Information Technology Newsweekly


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