• Ericsson ConsumerLab report revealed the impact of network speed on the satisfaction and loyalty of Saudi consumers towards their mobile operators in the kingdom
• Report findings reveal that network speed in
A new report by
The research was conducted with 1,279 mobile broadband users, estimated to represent 35 percent of the total population of
The key findings in the report are as follows:
1. Faster networks affect users' behavior
Users on faster networks behave differently than users on slower networks. Smartphone users on faster networks tend to have a more positive perception of the network operator, and the number of promoters (users who recommend their operators) is also higher.
2. User priorities are changing
Both "value for money" and "network performance" are two important areas that impact consumer satisfaction among all mobile broadband users. But, network performance is less of a concern for users on faster networks.
3. Advanced services are used more
More users on faster networks are accessing advanced data services like internet video calls, mobile payment and tethering compared to users on slower networks. As an example 19% of smartphone users on slower networks make online payments on mobile phone, while 34% of smartphone users on faster networks use this service.
4. Perceived extra costs are a deterrent
Eid concluded: "More than 65 percent of the world's population will be covered by LTE in 2019. In the same way, around 65 percent of all mobile phones sold in Q1 2014 were smartphones. In this scenario, one way to serve the demand for increasing capacity, faster networks, and app coverage is to evolve mobile broadband networks into seamless heterogeneous networks."
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