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Vodafone and Dick Smith (ASX:DSH) Announce Retail Agreement

June 25, 2014

Sydney, Australia, June 26, 2014 - (ABN Newswire) - Vodafone Group Plc (LSE:VOD) (OTCMKTS:VODPF) together with Dick Smith Holdings Ltd (ASX:DSH), Australia's largest consumer electronics retailer, announce a partnership to offer Vodafone postpaid products and services in more than 276 Dick Smith locations across Australia, giving more Australians the opportunity to readily access Vodafone's impressive line up of affordable 4G smartphones and best value data. Building on Vodafone's significant investment in its network and Tasmanian-based customer call and care centre, the retail agreement to offer a full suite of Vodafone products and services in more than 276 Dick Smith stores across Australia, commences today with a nationwide rollout. The partnership expands Dick Smith's postpaid services offering and enables Dick Smith to offer its customers an extensive selection of the latest smartphones and mobile broadband devices available on 12- and 24-month contracts and SIM-Only plans, which complements Dick Smith's successful unlocked phone business. For Vodafone, the agreement more than doubles the number of retail destinations nationally offering its postpaid products and services. Nick Abboud, Dick Smith Managing Director and CEO, said "We look forward to offering mobile phone customers unparalleled access to Vodafone through our extensive and growing store network. Our dedicated technology specialists and more than 2,300 Dick Smith/Vodafone trained sales consultants will be able to assist you in selecting the right plan for your needs." "Our customers are the clear winners from our partnership with Vodafone. Customers look to Dick Smith to provide great service, convenience and exceptional value. Vodafone has the same philosophy. Its lightning-fast 4G network, expanding network coverage and competitively priced plans complement our strategy of providing customers with unrivalled value and make Vodafone the logical partner to grow our mobility business over the long term. "Dick Smith is already a major retailer in mobility, with over 25 per cent of the unlocked handset market in Australia. Combined with our long-term partnership with Vodafone, we believe we can grow our mobility sales by over 50% to approximately 20% of group revenue within three years," said Mr Abboud. Vodafone chief executive officer Inaki Berroeta said, "We have a great story to tell. Our network team has been working hard to ensure Vodafone is able to deliver the best data experience in Australia, with more than one million customers already enjoying our superfast 4G network. Our partnership with Dick Smith signifies our readiness to offer the best prices for data and smartphones to more customers around Australia." "We are proud to partner with Dick Smith, to build on its success as a mobility business and its reputation as a provider of exceptional value and uncompromising customer service. "We know when people walk into Dick Smith they will receive a superior hands-on experience that matches the service offered through our Australian-based customer call and care centre. "With the power of Australia's largest consumer electronics retailer behind us, we'll be in an even stronger position to bring the power of Vodafone 4G to the next million," said Mr Berroeta. Vodafone's 4G network, launched in major capital cities, in June last year, continues to rapidly grow with the addition of 100 4G sites per month. To view the release, please visit:

About Dick Smith Holdings Ltd: Dick Smith (ASX:DSH) ( is a leading retailer of consumer electronics specializing in computers, mobility, accessories and entertainment. With 378 stores across Australia and New Zealand it is also the largest by store footprint. Its store network consists of, in Australia, 284 Dick Smith stores, 29 David Jones Electronics Powered by Dick Smith stores and three Move stores, and in New Zealand, 61 Dick Smith stores. To Australians and New Zealanders Dick Smith is one of the most iconic and trusted brands in the market. Contact:

VodafoneMichelle Quint Head of Media Relations Tel: +61-450-326-070 E-mail: Smith David Cooke Director of Investor Relations Tel: +61-411-885-041 E-mail:

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Source: ABN Newswire

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