British companies building apps for smartphones and tablets are forecast to generate pounds 4bn in revenues this year, with the
Over a third of the revenues generated by all 28 European member states come from the
The research predicts that the app economy will be worth nearly pounds 31bn to
"In addition, the
The English language has helped developers export their services and sell apps abroad, but Pappas also credits
From toothbrushes to bicycles, increasing numbers of products are being offered with an app. VisionMobile estimates that the global app economy was worth over pounds 40bn in 2013 and is growing at about 27% each year, and that in the next five years every company will have an app, in the way that most today have a website.
The biggest categories are financial services, news, entertainment, retail, automotive and health. Much online shopping is now done not on a desktop computer, but via mobile devices. On
The revenues measured by Pappas count sales of apps themselves and app-related services such as advertising, but they do not include the value of goods from stores such as Amazon or
He expects 30,000 jobs to be created in the industry over the next 12 months. Most will be in
The research counts jobs in companies whose entire business is app development, but also in those whose main business is software development and publishing but where not all staff work on apps. The jobs counted include technical design, but also sales, marketing and management.
An estimated 75,000 work as professional app designers and developers, while 35,000 hobbyists and enthusiasts also moonlight in the sector.
Annual income for developers and designers averages pounds 47,000, well above typical wages for the
After questioning several thousand developers, researchers found many startups, with 50% of companies in the industry employing less than five people. The average headcount was 47.
Britons download more than 250m apps a month, according to the VisionMobile report Photograph:
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