News Column

Researchers Submit Patent Application, "Apparatus and Method for Interactive Product Displays", for Approval

July 3, 2014



By a News Reporter-Staff News Editor at Computer Weekly News -- From Washington, D.C., VerticalNews journalists report that a patent application by the inventors Schiffman, Jared (Brooklyn, NY); Tiongson, Phillip (New York, NY), filed on December 12, 2012, was made available online on June 19, 2014.

The patent's assignee is Perch Interactive, Inc.

News editors obtained the following quote from the background information supplied by the inventors: "Interactive displays are known in the art. These systems include interactive touch-screens, often called kiosks, which are used to inform customers about a retailer's products. From a technical perspective, these displays have traditionally consisted of a computer, a computer monitor, and a touch-sensitive surface that is overlaid or incorporated directly into the monitor. In general, these displays are oriented vertically or at an angle off the vertical.

"More recently, there has been significant development in the design of horizontal interactive surfaces, sometimes called interactive tables. These systems have been used in museum exhibits, at trade shows, and occasionally in retail environments. In many cases, these displays are simply traditional touch screens that have been mounted horizontally. Other touch table systems have utilized projection either from below the table onto a translucent surface, or from above onto an opaque white or off-white surface. Projection-based interactive systems oftentimes incorporate a camera, mounted above or below the table alongside the projector, which can record interactions at the table. The video signal generated by the camera is then processed by the computer using a variety of computer vision techniques to derive relevant information, including touch points and gestures.

"Alongside the development of interactive displays, there has been significant growth in the field of network-based digital display systems. The preponderance of these non-interactive digital displays is due to the falling cost of the core technologies and the rise of inexpensive broadband internet connectivity. In essence, these network-based digital displays comprise a digital display (usually an LCD or Plasma screen) and a compact computer that drives the display. The computer receives media over the network connection from a common source, and then stores that media locally on a hard drive or other memory device for replay at a later point in time. With these displays, the information flows in one direction--from a provider to a point of sale platform.

"In this context, it would be desirable to provide improved techniques for interactive product displays."

As a supplement to the background information on this patent application, VerticalNews correspondents also obtained the inventors' summary information for this patent application: "A computer implemented method includes receiving media content for interactive product display systems used with different products in different retail establishments. Product interaction data characterizing consumer gestures performed in connection with the different products in the different retail establishments is collected. The media content and product interaction data is analyzed to form marketing data. The display of media content at an interactive product display system of a retail establishment is remotely initiated.

"An interactive product display system for a retail establishment includes a display to present media content in association with a product. A sensor gathers product interaction data characterizing consumer gestures performed in connection with the product. A processor evaluates the product interaction data and selectively alters media content based upon the product interaction data. A network interface circuit uploads the product interaction data to a centralized resource and receives from the centralized resource new media content.

BRIEF DESCRIPTION OF THE FIGURES

"The invention is more fully appreciated in connection with the following detailed description taken in conjunction with the accompanying drawings, in which:

"FIG. 1 is a front view of a system configured in accordance with an embodiment of the invention.

"FIG. 2 is a side view of a system configured in accordance with an embodiment of the invention.

"FIGS. 3-5 illustrate a sequence of interactions with a system configured in accordance with an embodiment of the invention.

"FIGS. 6-8 illustrates an alternate sequence of interactions with a system configured in accordance with an embodiment of the invention.

"FIG. 9 illustrates processing operations associated with an embodiment of the invention.

"FIG. 10 illustrates interacting computers utilized in accordance with an embodiment of the invention.

"FIG. 11-15 illustrate server interface software utilized in accordance with embodiments of the invention.

"FIG. 16 illustrates a system configured in accordance with an embodiment of the invention.

"FIG. 17 illustrates processing operations associated with an embodiment of the invention.

"Like reference numerals refer to corresponding parts throughout the several views of the drawings."

For additional information on this patent application, see: Schiffman, Jared; Tiongson, Phillip. Apparatus and Method for Interactive Product Displays. Filed December 12, 2012 and posted June 19, 2014. Patent URL: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1061&p=22&f=G&l=50&d=PG01&S1=20140612.PD.&OS=PD/20140612&RS=PD/20140612

Keywords for this news article include: Perch Interactive Inc.

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Source: Computer Weekly News


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