News Column

Patent Application Titled "System and Method for Creating And/Or Serving Online Games Embedded in Websites" Published Online

July 3, 2014

By a News Reporter-Staff News Editor at Computer Weekly News -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a patent application by the inventor Lam, Mo (New York, NY), filed on February 11, 2014, was made available online on June 19, 2014.

The assignee for this patent application is Appaddictive, Inc.

Reporters obtained the following quote from the background information supplied by the inventors: "Websites generally include one or more webpages that may present content to users. Some websites provide for interactivity by users. However, providing such functionality to websites may require some level of expertise in preparing software code and/or expertise in how to incorporate content from the website into interactive activities. As such, the barrier for entry for providing such functionality may dissuade some website providers from including interactive activities that may drive user engagement."

In addition to obtaining background information on this patent application, VerticalNews editors also obtained the inventor's summary information for this patent application: "One aspect of the disclosure relates to a system and method of creating and/or serving online games embedded in webpages of websites. The games may be embedded in websites that are hosted separately from the games. The games may be designed by the website operators and/or other entities associated with the websites, and may include or relate to content from the websites to drive user engagement with the websites and their content. An interface may be provided to the website operators to facilitate efficient and intuitive configuration of games that use or reference website content. Such games may be served separately from the websites. As such, the games may provide a convenient, efficient, and/or effective mechanism for enhancing engagement of users with the website and/or its content.

"The system may include one or more game servers configured to communicate with client computing platforms of users and/or one or more web servers configured to host websites. The game server may be configured to execute one or more of a game selection module, a content selection module, a game information module, a game indicator module, a game module, a reward module, and/or other modules.

"The game selection module may be configured to receive a selection by a creating user creating a game using a game template. Game templates may be categorized by the content that they could turn into games. The game template may specify a game mechanic for the game. The game selection module may be configured to generate a user interface for presentation to the creating user. The user interface may be configured to receive entry and/or selection of the game template. The creating user interface may be presented to the user via a client computing platform associated with the creating user.

"The content selection module may be configured to receive selections made by the creating user of content from the website. The content from the website may include content presented to users of the website on the webpages of the website. The received selections may include electronic files containing the selected content, reference locations (e.g., network locations, file system addresses, and/or other reference locations), and/or may identify or provide the selected content in other ways. The content selection module may be configured to generate a user interface for presentation to the creating user.

"The game information module may be configured to receive information from the creating user that defines one or more aspects of the game. Such information may include, art assets to customize the visuals of the game, music tracks and other sound effects to customize the audio of the game, questions to be posed to users as part of a game, a performance threshold for the game by which user performance in the game may be measured, an amount of time allotted to one or more tasks in the game, a number of tasks to be included in the game, metadata related to content received by the content selection module for the game, a game parameter, and/or other information.

"The game indicator module may be configured to provide a game indication object that is embedded in a webpage of the website. The game indication object may indicate to users viewing the webpage that the game is available, the game that is associated with the game indication object, times the game has been played, top scoring players of the game, and other game related information. The game indication object may be selectable by users of the webpage to initiate game play. Upon being selected, the game indication object may capture information from user client. Such information may include the webpage URL address and the meta-tag information of the webpage. The game indicator object may be served by the game server, and/or may be an object transmitted to the web server for the web server to serve in the webpage.

"The game module may be configured receive selections of the game indication object by users through the webpage. Responsive to such selections, the game module may serve the game to the users. This may include, for a selection of the game indication object by a given user viewing the webpage, serving an instance of the game to the given user by generating view information for transmission to a client computing device associated with the given user. The view information may define a view of the instance of the game for presentation on the client computing device. The game (and hence the view of the game provided to the given user) includes content from the website selected by the creating user. The interaction of the given user with the selected content may enhance engagement of the given user with the website and/or the content included therein. The view may include suggestions of other websites and/or pages on the present website having similar games, games including or related to similar content, and/or other games likely to be of interest to the user.

"These and other objects, features, and characteristics of the system and/or method disclosed herein, as well as the methods of operation and functions of the related elements of structure and the combination of parts and economies of manufacture, will become more apparent upon consideration of the following description and the appended claims with reference to the accompanying drawings, all of which form a part of this specification, wherein like reference numerals designate corresponding parts in the various figures. It is to be expressly understood, however, that the drawings are for the purpose of illustration and description only and are not intended as a definition of the limits of the invention. As used in the specification and in the claims, the singular form of 'a', 'an', and 'the' include plural referents unless the context clearly dictates otherwise.


"FIG. 1 illustrates a system configured to host online games.

"FIG. 2 illustrates a user interface.

"FIG. 3 illustrates a user interface.

"FIG. 4 illustrates a view of a webpage.

"FIG. 5 illustrates a view of a webpage and a game.

"FIG. 6 illustrates a method of hosting a game embedded in a website"

For more information, see this patent application: Lam, Mo. System and Method for Creating And/Or Serving Online Games Embedded in Websites. Filed February 11, 2014 and posted June 19, 2014. Patent URL:

Keywords for this news article include: Software, Web Server, Appaddictive Inc..

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Source: Computer Weekly News

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