Javelin Strategy & Research Finds Consumers Increasingly Embracing Tablets for Household Banking
Tablets are becoming the primary device used for a variety of mobile banking tasks. In fact, about 1 in 3 consumers point to tablets as the mobile device he or she primarily uses to email the financial institution (FI). Users also turn to tablets at higher rates for advanced mobile banking tasks. Just over 3 in 10 mobile bankers view and pay bills using a browser on the tablet. As ownership rates rise, mobile banking primarily through tablets is expected to become more common.
“The biggest constraint to consumer tablet banking in the next several years is the speed at which FIs adapt to consumers’ changing technology needs to provide robust tablet banking apps, especially for the complex Android market. FIs have worked diligently to finesse mobile banking for smartphone users, but they are less prepared for tablet bankers,” said
Javelin Strategy & Research released Tablet Banking Forecast 2014 – 2018: Design and Deployment Strategies for Mass Adoption report, which includes a market-sizing and forecast of tablet bankers, tablet adoption, and tablet operating systems in the U.S. It is based on three random online surveys of more than 12,000 consumers.
Learn More: Tablet Banking Forecast 2014 – 2018: Design and Deployment Strategies for Mass Adoption
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Source: Javelin Strategy & Research