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By 2018, Javelin Estimates 138 Million Adults Will Access Bank Accounts Through Tablets

June 25, 2014



Javelin Strategy & Research Finds Consumers Increasingly Embracing Tablets for Household Banking

SAN FRANCISCO--(BUSINESS WIRE)-- Tablet adoption has reached the 50% crossover point, just four short years after Apple introduced the iPad. While tablets are still largely consumption and not productivity machines, indications are strong that they will replace the laptop’s role in American family life. Today, Javelin Strategy & Research released Tablet Banking Forecast 2014 – 2018: Design and Deployment Strategies for Mass Adoption report, which includes a market-sizing and forecast of tablet bankers, tablet adoption, and tablet operating systems in the U.S., as well as examines consumer behavior and preferences, and makes recommendations for a comprehensive tablet strategy.

Tablets are becoming the primary device used for a variety of mobile banking tasks. In fact, about 1 in 3 consumers point to tablets as the mobile device he or she primarily uses to email the financial institution (FI). Users also turn to tablets at higher rates for advanced mobile banking tasks. Just over 3 in 10 mobile bankers view and pay bills using a browser on the tablet. As ownership rates rise, mobile banking primarily through tablets is expected to become more common.

“The biggest constraint to consumer tablet banking in the next several years is the speed at which FIs adapt to consumers’ changing technology needs to provide robust tablet banking apps, especially for the complex Android market. FIs have worked diligently to finesse mobile banking for smartphone users, but they are less prepared for tablet bankers,” said Mary Monahan, Executive Vice President and Research Director, Mobile at Javelin.

Javelin Strategy & Research released Tablet Banking Forecast 2014 – 2018: Design and Deployment Strategies for Mass Adoption report, which includes a market-sizing and forecast of tablet bankers, tablet adoption, and tablet operating systems in the U.S. It is based on three random online surveys of more than 12,000 consumers.

Learn More: Tablet Banking Forecast 2014 – 2018: Design and Deployment Strategies for Mass Adoption

Related Javelin Research

  • Mobile Payments Market: Tablet Shopping Surges as Mobile Retail Sales Top $60 Billion
  • Mobile Banking, Tablet and Smartphone Forecast 2013-2018: Smart Device Adoption Drives Mobile Banking Boom
  • 2013 Mobile Banking Financial Institution Scorecard: Winners and Losers of Today and Strategies and Trends for Tomorrow

    About Javelin Strategy & Research

    Javelin Strategy & Research, a Greenwich Associates LLC company, provides strategic insights into customer transactions, increasing sustainable profits for financial institutions, government, payments companies, merchants and other technology providers. Javelin’s independent insights result from a uniquely rigorous three-dimensional research process that assesses customers, providers, and the transactions ecosystem.




    Javelin Strategy & Research

    Nancy Ozawa, 925-219-0116

    Marketing Communications

    nozawa@javelinstrategy.com

    www.javelinstrategy.com/research

    Source: Javelin Strategy & Research


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