Expansion of Leadership Team Supports Accelerating Demand for Subscription Billing Management Services Worldwide
Mascardo brings extensive experience as a software entrepreneur and executive to Recurly. Most recently, he served as the vice president of engineering at Rosetta Stone, where he led the development of new cloud and mobile infrastructures supporting SaaS growth strategies and multi-device delivery. Previously, he was the CTO of Atari, and held senior engineering management positions at Metamoki, Mercury Interactive and Hewlett Packard. Mascardo graduated with a B.A. in Computer Science from the
Mascardo’s leadership expertise coupled with his passion for innovation and experience building high-caliber engineering teams will enable Recurly to accelerate its leadership in delivering easily outsourced recurring billing management to thousands of customers worldwide.
“We are delighted to have Renato join our leadership team,” said
While at Atari and Rosetta Stone, Mascardo observed how mobile, SaaS and cloud technologies were driving the need for new approaches to managing subscription-based revenue models made possible by these technologies.
“Online subscription-based businesses — from gaming companies and software providers to digital media services and box-of-the-month vendors — are booming around the globe,” Mascardo said. “It is an exciting opportunity to help Recurly prepare for the next stage of its evolution by building the technology systems and teams that will better equip a new generation of subscription-based businesses to thrive.”
Recurly’s subscription billing platform makes complex billing and payment processes easy; helping merchants manage the many operational complexities required to succeed by delivering better automation, flexibility and business insights from transactional data. Recurly helps reduce credit card errors and declines up to 27 percent, improving customer retention, and increasing revenue. It supports recurring billing, metered billing for incremental consumption — such as pay-per-view experiences — as well as one-time purchases. The Recurly service enables companies to quickly create an online catalog of offerings and automate the entire billing cycle, from payments, upgrades, and downgrades to the management of credit card errors and declines and customer communications. Using Recurly APIs, companies can seamlessly integrate their web offerings with Recurly’s billing platform and their payment gateways of choice for an end-to-end billing solution.