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R.C. Giltner Services Announces Release of PaySound® “No Overdraft Fees Ever” Checking Platform for Financial Institutions

June 24, 2014

Generates new checking revenue without cannibalizing existing income

LOUISVILLE, Ky.--(BUSINESS WIRE)-- R.C. Giltner Services, a provider of financial services and technology products to financial institutions, announces the release of PaySound®, a consumer payments checking solution that offers no overdraft charges ever for a flat, monthly fee.

PaySound provides financial institutions throughout the United States a way to serve existing customers and attract new consumers who want the benefits of account transparency and no surprises. Consumers are increasingly using alternatives such as PayPal, prepaid cards and retail cards such as Target’s Red Card that allow consumers to control spending and avoid overdraft fees. In addition, PaySound uses cloud-based underwriting to automate a consumer’s ability to apply for and set up a line of credit with the checking account. The entire process takes just minutes.

PaySound’s program, software and web site are exclusively licensed to one financial institution for a market area. The comprehensive, turnkey strategy enables financial institutions to win more transactions from existing customers, and drives acquisition of new customers.

“PaySound is designed to reach the 70 percent of consumers who were identified in recent research by the Pew Trust as being ‘very concerned’ about bank overdraft fees,” said Robert C. Giltner, CEO of R.C. Giltner Services. “Our solution improves community and regional banks’ ability to grow revenue and compete with non-bank payments competitors that are stealing it from bank checking accounts.”

About R.C. Giltner Services

Louisville, Kentucky-based R.C. Giltner Services provides financial services and technology products to community and regional banks and credit unions enabling them to acquire new customers and drive revenue customers willingly pay for valued services. For more information about R.C. Giltner Services, visit http://www.rcgiltner.com/.



For R.C. Giltner Services

Ann Bates, 678-781-7225

Source: R.C. Giltner Services


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