News Column

Historic Distree Africa Resumes in Nairobi

June 23, 2014

Maria Macharia



MORE than 400 participants from 25 countries have gathered in Nairobi for the inaugural DISTREE Africa.

DISTREE Africa, held at the Safari Park Hotel, is highly attended by leaders across Africa's information technology and Consumer Electronics sector.

Among participants at the event that ends on Friday include senior executives from the top resellers, retailers and distributors.

Meanwhile, international firms aim to make the most of the expo to grow their businesses in the continent.

Among these are SanDisk, the global leaders in flash memory.

Officials said Africa represented one of the biggest opportunities for the flash giant to broaden its market presence and expand its product and distributor footprint.

"DISTREE Africa will create a platform in the African IT channel for unrivaled opportunity and we are excited to be part of it," said Sreedhar Sreekumar, Regional Sales Manager, Middle East & Africa.

"This is a great opportunity to connect with leaders from across the globe which will help us further develop our business in the African markets. During this event, Seagate will be showcasing its expansive portfolio of storage solutions," Christian Assaf, Senior Sales Manager at Seagate, said.


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Source: AllAfrica


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