News Column

Ford to Reveal New Vehicle

June 24, 2014

By Alisa Priddle, Detroit Free Press

Reporters from across North America are in Dearborn today for an overview of the automaker's 2015 model lineup.

Also on the agenda is the unveiling of a new vehicle. The Detroit Free Press can reveal full details at 6 p.m.

Ford is in the midst of its most aggressive launch schedule in decades, introducing 16 vehicles in North America this year compared with five in 2013. Ford is launching 23 new vehicles globally this year.

Joe Hinrichs, Ford president of the Americas, said the launch of the crucial F-150 is on track.

"Testing has gone very well," he said. Next up is the manufacturing launch. The Dearborn truck plant will shut down for retooling at the end of the summer.

The new Mustang goes on sale this fall, a new Expedition and an updated Lincoln Navigator launch later this year.

Hinrichs has said that with so many vehicles in the pipeline the automaker could exceed its 2011 commitment to hire 12,000 people by the end of 2015.

That includes hiring nearly 5,000 hourly and salaried employees in the U.S. this year to support growth. Hinrichs said about 80% of them are being hired for their technical skills as part of Ford's efforts to put more technology in vehicles across the lineup.

Hinrichs also addressed the growing number of recalls in the industry and General Motors in particular.

His team has read the independent review of the GM ignition switch recall as part of constant monitoring of the competition.

Hinrichs said this is a unique year in the auto industry with so many recalls. He attributes it, in part, to the "huge amount of data available to everybody in real time."

But Ford has not changed its processes -- rather the industry is under a "higher level of scrutiny" from the outside.

Like GM, Ford is introducing more push-button starts across its lineup. But at this point, "I'm not going to say keys are going away."

Contact Alisa Priddle: 313-222-5394 or apriddle@freepress.com. Follow her on Twitter @AlisaPriddle

Original headline: Ford to reveal new vehicle today


For more coverage on the automotive industry, please see HispanicBusiness' Auto Channel



Source: (c)2014 the Detroit Free Press Visit the Detroit Free Press at www.freep.com Distributed by MCT Information Services


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters