News Column

Flying Brazil via Internet

June 24, 2014

While the excessively high airfares and myriad other hurdles are warding off soccer fans in mideast from flying to Brazil, the Internet in the region has started feeling the load with tens of millions of people turning to their Internet service providers to watch their favourite games streamed online.

According to the latest report released by Cisco, video streaming and IP broadcast of the World Cup is anticipated to generate 4.3 exabytes of Internet traffic, which is three times the amount of monthly traffic generated by this year's World Cup host city.

In addition, Internet traffic generated by the 60,000 people in a stadium and traveling to games is forecast to surpass the average busy-hour traffic from all 94 million smartphones in Brazil.

Based on which the study also predicts that Internet Traffic in the Middle East and Africa set to grow 41% annually from 2013 to 2018.

"The reality of the IoE, the increasing demand for network mobility, and the emergence of 4K video are among the key trends highlighted in this year's Cisco VNI forecast that represent significant opportunities for service providers in the Middle East today and in the immediate future. Major sporting events like the FIFA World Cup have highlighted the enormous consumer and business appetite for a better viewing experience over the Internet using either mobile or fixed devices and service providers are seeking new innovative technology solutions that will deliver this enhanced experience," said Tarek Ghoul, General Manager, Cisco in the Gulf, Levant, and Pakistan.

The study while predicting the Internet traffic in the Middle East and Africa to grow 42% annually from 2013 to 2018 also says that the global Internet Protocol (IP) traffic will increase nearly three-fold over the next four years due to more Internet users and devices, faster broadband speeds and more video viewing.

The Middle East and Africa (MEA) region continues to be the fastest-growing IP traffic region from 2013 2018 with five-fold growth and a 38-percent CAGR.

Forecasting a dramatic shift in the IP traffic, the study points out that by 2018 majority of traffic will originate from devices other than personal computers (PCs) for the first time. Wi-Fi traffic will exceed wired traffic for the first time, and high-definition (HD) video will generate more traffic than standard-definition video.

In Middle East and Africa, IP traffic is indicated to grown five fold, a compound annual growth rate of 38%. The study also predicts a 2.0 billion networked devices in 2018, up from 1.3 billion in 2013.


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Source: Daily Tribune (Bahrain)

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