News Column

Airtel Website Judged the Best Locally

June 24, 2014

Augustine Osayande

AIRTEL Nigeria has emerged the telecommunications operator with the best corporate website in the country.

This is according to Web Jurist panelists and leading consulting firm, Philips Consulting, organizers of the highly respected and prestigious Web Jurist Awards.

Airtel beat all its closest rivals including MTN, Etisalat and Glo to clinch the coveted prize in the telecoms category at an event that was attended by telecoms professionals, bankers, business leaders and pundits within the Information Communications Technology domain.

The ratings commenced in May 2001 with version 1.0. The primary objective was to critically and objectively evaluate the effectiveness of websites in Nigeria, focusing initially on the financial services industry and taking into account what the customer wants.

The Web-Jurist evaluation tool used for the ratings was developed using intelligent algorithms and the process entails a step-by-step web analysis using detailed criteria developed specifically to evaluate the effectiveness and performance of web sites.

Airtel Nigeria's General Manager, Revenue Assurance, Kingsley Unah, received the award on behalf of the company.

A citation read in honour of Airtel at the event said the company's corporate website had the best aesthetics and sits on an elevated pedestal when compared to other contenders in the category.

The organizers also said the criteria used in the rating of websites of corporate organisations in Nigeria include aesthetics, technical aspects, web content, customer experience and performance.

Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya, said the honour was. testimony to the company's efforts at repositioning as Nigeria's leading mobile internet company.

"At Airtel Nigeria, we are committed to realizing one of our key objectives of becoming a data-centric organization and Nigeria's number one mobile Internet Company. We are glad that our corporate website bears testimony to this and we will continue to engage telecoms consumers in Nigeria via our revolutionary corporate website," he said.

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: AllAfrica

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