Davis, who plays banjo in folk rock band, said his musician buddies suggested that he and Calmettes start using the gallery as a concert space. Then a woman walked in one day and and said: "I love this space. Can I get married here?" The idea appealed to the duo because they are both wedding photographers. Once they added weddings in the mix, Davis said, the concept of gallery-as-event-space really took off and generated instant revenue.
"We found this niche in the market as a blank canvas for a creative wedding space," Davis said. "If you're shopping for wedding space, mostly what you find are hotel ballrooms, country clubs, places like that."
There was only one problem for the business partners: space. They didn't have enough storage or kitchen space. They thought about making improvements to the building they were leasing on
In their new building, they have added a kitchen for caterers, built new bathrooms and created a large storage space. They are doing energy-efficient upgrades to the roof and air-conditioning systems now. And, next year, they plan to construct an outdoor deck behind the building.
Beatnik now has three employees, a gallery director and two event organizers, Davis said.
(c)2014 The Sacramento Bee (Sacramento, Calif.)
Visit The Sacramento Bee (Sacramento, Calif.) at www.sacbee.com
Distributed by MCT Information Services