News Column

ON Semiconductor to Establish Joint Lab with Keboda Technology and Tongji University to Drive Automotive Electronics Innovation in China

June 23, 2014



ENP Newswire - 23 June 2014

Release date- 19062014 - SHANGHAI, China. - ON Semiconductor Corporation (Nasdaq: ONNN), driving energy efficient innovations, has signed an agreement with its customer, Keboda Technology Corporation (Keboda), and with Tongji University to establish a joint laboratory on the university campus dedicated to driving innovation within China's dynamic automotive electronics sector.

The ON Semiconductor-Keboda-Tongji University Automotive Electronics Joint Lab is the first strategic initiative by the three organisations. Its primary purpose is to nurture and develop industry-leading automotive electronics expertise to power China's fast-moving automotive industry.

The joint lab expands ON Semiconductor's investment in China's automotive electronics marketplace and expands its collaboration with its customer Keboda. Additionally, the lab will provide Tongji University'sCollege of Electronics and Information Engineering with a unique educational platform that enables students to gain invaluable experience working with real-world automotive applications to be better prepared to address real-world business opportunities.

'The future is in the hands of talented young students, who need a combination of a nurturing environment and the access to world-class expertise in order to create ideas for automotive electronics,' said Jim Alvernaz, vice president of ON Semiconductor's Automotive Product Division. 'This is exactly what this new lab will offer, by providing students and professors with the knowledge and cutting-edge automotive electronics knowledge required to develop state-of-the-art products and solutions.'

'We needed the right local partners to realise our objective and found them in Keboda, which brings the right automotive dynamism, and in Tongji University's College of Electronics and Information Engineering, which offers a pool of automotive talents,' Mr. Alvernaz added.

ON Semiconductor will invest in lab equipment to support projects at Tongji University, located in Shanghai. It will also invest in student projects such as an innovative autonomous car. Students will also have the opportunity to participate in ON Semiconductor's internship programs and learn first-hand from its automotive electronics experts.

Additionally, ON Semiconductor will encourage students to build on its automotive electronic solution books and reference designs for key automotive applications, with the assistance of experienced engineers at ON Semiconductor's Automotive Solutions Engineering Center located in Shanghai.

According to Keboda Chairman Guihua Ke, 'This joint lab gives Keboda a head start in accessing the newest ideas in automotive electronics. ON Semiconductor works strategically with key local automotive customers in China and we are very pleased to join them in this new initiative with Tongji University, where some of the brightest minds in automotive technologies teach and study.'

'ON Semiconductor is a top 10 global automotive electronics supplier and a first-mover in spotting China's potential to be a global player for automotive semiconductor products,' said Qiqun Chen, Dean of the College of Electronics and Information Engineering at Tongji University. 'Their partnership with us recognises Tongji University as a frontrunner in automotive electronics development.

The new lab builds upon ON Semiconductor's establishment of its Solutions Engineering Center (SEC) for Automotive in 2011. This SEC focuses on the development of advanced energy efficient solutions for a variety of automotive applications including body, HVAC, powertrain, safety, infotainment and LED lighting. It provides development platforms and local product support to better service customers who design and manufacture electronic automotive sub-systems in the Asia-Pacific region.

The global automotive business accounts for approximately 30 percent of ON Semiconductor's annual revenues in 2013. Of the company's automotive business in China, 50 percent is received from local Chinese customers.

About Keboda

Keboda Technology Corporation, registered in Shanghai Zhangjiang High-Tech Park in September 2003, is a high-tech enterprise involved in the national Torch Program and a recognized Shanghai enterprise technology center. Keboda currently employs more than 500 staff with over CNY 1 billion in sales. With independent intellectual property rights of automobile electronic products and a business philosophy of 'creating value, sharing progress' for establishing its footprint in the automotive industry, the company is committed to technology, product and management innovations. Keboda strives to establish a brand influence and an industry model with sales of over 10 billion, to truly become a competitive outstanding enterprise among global players.

About Tongji University

Reporting to the Ministry of Education of the People's Republic of China, Tongii University is a comprehensive national university, and a key college and university of the national '211 Project' and '985 Project'. As of December 2013, Tongji University had 33 colleges (departments), 18,581 full-time undergraduate students, 13,762 Master's degree graduate students, 4,279 doctorate students, 2,179 foreign students pursing degree studies and 2,786 full-time teachers. Tongji University is a distinctive, comprehensive, research-based, international university with global impact. In 2013, the university put forward a vision about 'building a world class university through orientation toward sustainable development'.

Follow @onsemi on Twitter: www.twitter.com/onsemi

About ON Semiconductor

ON Semiconductor (Nasdaq: ONNN) is driving energy efficient innovations, empowering customers to reduce global energy use. The company offers a comprehensive portfolio of energy efficient power and signal management, logic, discrete and custom solutions to help design engineers solve their unique design challenges in automotive, communications, computing, consumer, industrial, LED lighting, medical, military/aerospace and power supply applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. For more information, visit http://www.onsemi.com.

ON Semiconductor and the ON Semiconductor logo are registered trademarks of Semiconductor Components Industries, LLC. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders. Although the company references its Web site in this news release, such information on the Web site is not to be incorporated herein.


For more stories covering the world of technology, please see HispanicBusiness' Tech Channel



Source: ENP Newswire


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters