Revenue management leader launches significant initiative to price
more than 76,000 rooms by the end of the year
Revenue Solutions, the leading provider of pricing and revenue
management software, services and consulting, today unveiled a major
revenue management initiative with Extended
Stay America, the largest owner/operated hotel chain in North
America, with plans to deploy IDeaS G3 Revenue Management System (RMS)
across the entire estate of nearly 700 hotels and more than 76,000 rooms
“We are so excited to be working with Extended Stay America on such an
important initiative for both of our companies,” said Brian Sterrett,
vice president of global sales for IDeaS. “The extended-stay hotel
market has clearly reached a point where pricing can be a source of
competitive advantage – and IDeaS is uniquely positioned with a proven
extended-stay solution to help clients like ESA to achieve this.”
With a diverse customer segment, including corporate and leisure
travelers, and extended-stay guests, Extended Stay America will leverage
IDeaS’ powerful pricing and forecasting capabilities across all market
segments and stay patterns, optimizing revenues estate-wide. IDeaS G3
RMS is a fully integrated revenue management solution built upon IDeaS
25 years of industry expertise and powered by advanced SAS analytics.
“An automated revenue management system will help us optimize our mix of
business, hotel by hotel, night by night, with more effectiveness than
our current manual approach can achieve,” said Tom Seddon, chief
marketing officer of Extended Stay America.
Extended Stay America’s implementation of IDeaS G3 RMS is expected to
begin initial piloting at the end of the third quarter.
More information about the partnership is available here.
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About Extended Stay America
Extended Stay America, Inc. the
largest owner/operator of company-branded hotels in North America, owns
and operates 684 hotels in the U.S. and Canada comprising approximately
76,200 rooms and employs approximately 10,000 employees in its hotel
properties and headquarters. The Company owns and operates hotels under
the core brand Extended Stay America®, which serves the mid-priced
extended stay segment, and other brands. Visit www.extendedstay.com
for information about the Company and its services.
Celebrating 25 years of excellence in the
hospitality industry, IDeaS Revenue Solutions - a SAS Company, offers
industry-leading pricing and revenue management Software, Services, and
Consulting to the hospitality and travel industries. Headquartered in
Minneapolis, Minn. with a global technology center located in Pune,
India, IDeaS maintains sales, support and distribution offices in North
& South America, the United Kingdom, Europe, Middle East, Africa,
Greater China, Australia and Asia. For more information, visit www.ideas.com.
Haberman for IDeaS
Tim Nelson, 612-436-5543