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Entertainment Technology Company Nito Launches PRO Software for Studios, Agencies and Brands to Create 3D Animations for Social Media and the Web

June 23, 2014

Los Angeles, CA (PRWEB) June 23, 2014

Animation technology company Nito, Inc. today launched the PRO version of its software to assist professionals in creating HD quality animated content for advertising, promotion and social sharing over the Internet and mobile. The platform leverages Nito's patented markerless motion face tracking technology to allow users to animate 3D avatars using their own expressions, movements and voice.

"Nito PRO solves two very important problems for professionals," says Nito, Inc. CEO Hoyt David Morgan. "Our software significantly reduces the cost and time of animation. This removes all barriers to creating great animated content and for the first time allows this type of content to be effectively used to engage in a social media world."

Nito is licensing their PRO version software to animation studios, entertainment companies, advertising agencies and corporate brands for an annual subscription fee starting at $10,000. The license includes unlimited use of the software, three custom avatars and three custom backgrounds. Additional avatars and backgrounds are also available for a small fee.

Two animation studios, a toy company and a small business have already licensed Nito to extend their social media, mobile and website promotion efforts. The software allows for HD quality content to be created at a fraction of the cost and time of using current animation methods. The real-time capabilities that PRO delivers allows brands to much more effectively engage with fans and customers.

"Real-time animation allows creators to engage with fans and customers in social media like never before," states Chief Visionary Officer Obi Onyejekwe. "We are excited to get our software in the hands of some very talented people and see what they can do."

Nito PRO is designed to be equally useful for both advanced video editors and users with limited technical experience. Content can be output in a web-ready mp4 or Apple Pro Res formats. Mp4 users can save fully rendered animations right from the system to upload and distribute immediately via the Internet, social media and mobile. Professionals can use Apple Pro Res, as well as optional non-existent, or Alpha backgrounds, to further manipulate videos with their own design tools to combine characters, backgrounds, multiple animations and even live video and pictures.

Chief technology officer Pier Borra concludes, "PRO leverages our cutting-edge technology and applies it to solve real-world challenges for creative professionals. We designed the user experience and features to be 100 percent user-centric even though our complicated, patented technology powers the software behind the scenes."

Nito, Inc. released a consumer version of the technology in May, available in the iOS App store:

About Nito

Nito is an animation technology company revolutionizing the entertainment, advertising and consumer markets with their patent-pending markerless motion face tracking technology. Their software and apps allow amateurs and professionals to create innovative and engaging content designed to take social media to new heights. Launched in 2014, Nito is a New York company co-founded by Hoyt D. Morgan and Obi Onyejekwe. Nito Be Animated.

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Source: PR Web

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