He criticized Sky's latest broadband offer - which sees customers gets two years' free internet services when they take out a
The deal has been viewed as an attempt to take on BT, whose subscription BT Sport service will stay free in 2014-15 to home broadband customers.
Mockridge - who served as Sky's Deputy Chairman between 2012 and early 2013 - claimed consumers would "see through" his former employer's current marketing.
He stated, "When someone offers you something for free, generally most customers are smart enough and realise they are paying for it somewhere else. You ve got to think, if someone is going to give you their broadband for free, it means their broadband is maybe not that good."
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