The revenue increase generated from concession sales, VIP sponsorships and ticket sales is projected be about
"Sometimes you have to spend money to make money," Falkowski said. "You calculate, 'Can you put money in, and is it worthwhile to get money back out of it?' We definitely feel it is."
The two main concession stands will be 5,500 square feet each. Upgrades include four outdoor grills, two pizza ovens and electrical work.
The VIP area was part of the scope of work originally approved, but it had not been finalized, Falkowski said. The Administration Committee discussed the project at last week's meeting.
It will consist of 10,000 square feet, featuring a private concession area, private restrooms, dining tent, and its own separate entrance and parking.
"Obviously, some concerts or events lend themselves to sponsorships, and some do not," McMasters said. "In theory, it could work. But a top-level theory doesn't always put any money into your pocket."
According to a Conventions, Sports & Leisure study conducted last year, the city projected to collect a
That number will now be around
"It's an investment," said Councilman
The opening of the music center will not be delayed because of the construction changes, Falkowski said. Construction of the 4,500-seat covered music center at
An opening event is likely to be scheduled this year, Falkowski said.
Falkowski declined to name the potential sponsor, saying the deal could be finalized in the next couple weeks.
The city would receive 100 percent of the naming rights' revenue, according to the 10-year management contract with
(c)2014 the Dayton Daily News (Dayton, Ohio)
Visit the Dayton Daily News (Dayton, Ohio) at www.daytondailynews.com
Distributed by MCT Information Services