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Apple and Samsung dominate UAE Smartphone market share

June 21, 2014



UAE'sTelecommunications Regulatory Authority (TRA) has revealed stats for the first quarter of 2014 on the country's most popular mobile phone handsets which reveals that Apple and Samsung dominate the UAE smartphone market share. According to the report, the iPhone 5 was the most commonly used Smartphone in the UAE comprising 2.8% of the total handsets registered on UAE networks. The report illustrates that the Samsung SIII was the second most popular Smartphone with 2.7% of the market share. The third most commonly used Smartphone is the iPhone 5s (2.5%), followed by iPhone 4S (2.1%) and Galaxy S Duos (1.8%)

The iPhone 5s recorded the highest increase in market share during the first quarter of 2014, replacing the iPhone 4s as the third most popular handset. The market shares of Galaxy S Duos and Samsung S4 LET also increased whereas the iPhone 4s and BlackBerry Bold 9900 fell.

The report indicates that 50.2% of all handsets registered on UAE networks were manufactured by Nokia, although this figure has been declining over time. This was followed by Samsung (19.3%), Apple (9.1%), BlackBerry (8.2%), LG (0.9%), and HTC (0.7%). Unlike Nokia and Blackberry, Samsung and Apple recorded increases in their market shares in Q1 2014. However, in Q1 of 2014, Apple handsets replaced BlackBerry as being the third most popular mobile handsets used in UAE.

The iPhone 5s recorded the highest increase in market share during the first quarter of 2014



In terms of specific handset models, the Nokia 101/1010 (3.6%) continued to be the most popular mobile handset in UAE in Q1. The Nokia 1280/1282 (3%) was the second most popular handset followed by the iPhone 5 (2.8%), both Nokia E5 and Samsung SIII at (2.7%), iPhone 5S (2.5%,) Nokia X1 (2.3%), iPhone 4S (2.1%), Galaxy S Duos (1.8%), Samsung S4 LTE (1.7%), iPhone 4 (1.6%), BlackBerry Bold 9900 (1.4%), Samsung Grand (1%), Samsung S4 (0.9%) and Samsung Note 3 (0.8%).

The report also provides information on the most popular mobile operating systems used in the UAE. The use of Symbian is declining over time and the Android was the most commonly used operating system in the UAE as of Q1-2014. The market share of iOS is increasing while RIMs (the operating system for Blackberry) is decreasing.

The post Apple and Samsung dominate UAE Smartphone market share appeared first on tbreak.ae.

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Source: T-break Tech (Middle East)


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