This month Fendi unravels myBaguette app which elevates the personalisable appeal of the iconic Baguette bag. The luxury brand has created a new tablet dedicated App that has been launched on iTunes and Google Play encouraging fans with artistic flair to create their own virtual style. Playful, vibrant and artisanal, the new App crafted for iPads and Android, consists in a white Baguette to decorate with a variety of tools, details and effects that offer a true DIY experience, all with one finger.
Today brands have realised the power of the digital-savvy consumer who wants to live stream a fashion show, take personalisation to another level and browse through the latest brand offerings with a touch-friendly interface.
Gucci Style App
Fendi: myBaguette app
Besides a selection of paint brushes, colours and filters, in fact, the creative options range from the intensity of the strokes to the saturation of the colours, from vintage sepia filters to all-over kaleidoscope designs. Plastering the Baguette with personal photos and images to create an exclusive pattern, is also a possibility. "The Baguette was conceived as a clever little bag, with minimalist lines but a whole lot of imagination. Created in over 1,000 versions since its creation, including the customisable canvas versions, I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bag which I can't wait to see!," states
Harrods used its iPad magazine application to imitate an in-store makeup trial to strengthen mobile commerce beauty sales. Found in the December/
"My Happy Sport" app gives users complete control of every piece of the watch. By providing the personalisation technology, the app aims to inspire consumers to purchase their own custom watch from the watchmaker. With the option to design one from scratch, the app takes users through a variety of different steps to customise every aspect of their watch.
The brand's Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of
5 fashion apps for every style junkie
This bare-bones app pulls photos from some of the Internet's most respected style blogs, including the Sartorialist, Face Hunter, and Lookbook.
DVF's app allows users to shop via a "Looks We Love" section or by thumbing through the collections - albeit not 24/7.
This innovative brand app allows you to mix and match Gap items with pieces already hanging in your closet. Create outfits using uploaded photos or use the "Mixer" to browse Gap products and create head-to-toe new looks.
Glamour Ask a Stylist
Glamour's on-call app stylist responds to style dilemmas.
Scroll through more than 50,000 kicks in the shoe-porn Finder, or search the sea of shoes by style and designer. The app indicates which pairs are on sale and connects you straight to buy-it-now retailers.
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