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Strategy Analytics Finds US Android Users on Average Engage 138 Minutes Daily with their Smartphones

June 21, 2014

According to Strategy Analytics' AppOptix platform, US Android users have been spending more time with their devices.

The Company said that Android smartphone users on average spent 138 minutes with their device in May 2014, an increase of 20 percent from the usage in December 2013.

According to a release from the Company, the analysis is based on over one million individual application sessions on more than 1500 Android smartphone users in the US during the period. The results are powered by Strategy Analytics' Consumer Telemetry Platform by leveraging three core components - a telemetry application, an opt- in panel, and big data analytics framework to support rich analysis.

Bonny Joy, Chief, Consumer Telemetry Platforms, said: "The three big categories are social, communication, and browsing - together they account for nearly a third of the time spent. Our analysis on the top 25 apps across each of the categories shows games and lifestyle segments are among the most vulnerable in maintaining mindshare as they are quick to come and disappear from our rankings."

Strategy Analytics noted its AppOptix addresses the contextual nuances of the consumer behavior through a full-suite of tools, including dashboards, reports, and analyst insights on device brands, operators, models, and apps.

Strategy Analytics provides advisory services, consulting and actionable market intelligence.

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Source: Professional Services Close - Up

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