In trademark style, Apple has remained mum about what it will unveil at the keynote presentation opening a sold-out
As is usually the case leading up to Apple events, rumours about what the
Public comments by Apple chief executive
"I think we will see bells and whistles from the developer perspective, but otherwise a low-key event,"
Apple will be keen to spotlight capabilities added to the operating systems powering its mobile devices and Macintosh computers, according to analysts.
No 'big thing' expected at WWDC
Software features that Apple might crow about could include a mobile payments platform to challenge Google Wallet on Android smartphones, according to analysts.
Apple might also expand Passbook capabilities for storing and using digital airline tickets, movie passes and gift cards to include health-related information in a move that could tie to an "iWatch."
"While we might see some interesting extensions of iPhone, I am skeptical we are going to see anything ground-breaking,"
"Think of this as their event for evolving the existing things they have - new software but no important new hardware," he said.
Apple could upgrade its line of Macintosh computers while it touts the next generation operating system. The company has consistently preferred to spotlight big new products at stand-alone events surrounded by ample buzz.
The keynote speech, which will be webcast, is likely to include cameo appearances by music industry legend
Apple's biggest-ever acquisition includes the manufacturing of high-end audio equipment and a streaming music service, but more importantly, the talent of Beats brains Dr Dre and Iovine.
Some say Beats could help Apple deliver wearable and smarthome products based on Beats designs.
Source: AFP via
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