News Column

Lexar Professional Workflow Line Expands to Include Thunderbolt(TM) 2 Reader Hub

June 2, 2014

Key Messages:

• Customizable Professional Workflow line now includes a Thunderbolt 2 reader hub, with dual Thunderbolt ports for daisy-chaining and one USB 3.0 port• New CFast reader with Thunderbolt 2 quickly transfers 4K video and other large media files at speeds up to 20Gb per second, four times the performance of USB 3.0*

Multimedia Elements:

Lexar Image GallerySupporting Product Information

MILPITAS, Calif., June 2, 2014 (GLOBE NEWSWIRE) -- Lexar, a leading global brand of flash memory products, today enhanced its Professional Workflow line to include the new Lexar® Professional Workflow HR2, a four-bay Thunderbolt™ 2 reader hub, and the new Lexar Professional Workflow CR2, a CFast 2.0 Thunderbolt 2 reader. Both solutions give professional photographers and videographers the ability to quickly transfer 4K video and other large media files at speeds up to 20Gb per second, four times the performance of the current USB 3.0 HR1 hub.*

The Professional Workflow HR2 provides dual Thunderbolt 2 ports for daisy-chaining and one USB 3.0 port, giving users total freedom to choose which interface they want to connect with. The Professional Workflow CR2 can be used in the reader hub alongside other readers or removed and used individually when in the field. Both the reader hub and reader are fully backwards compatible with the first generation of Thunderbolt and USB 2.0.

"Providing reader solutions that are compatible with Thunderbolt 2 offers photographers and videographers high-speed performance that can dramatically lower the time spent transferring photos and 4K video," said Jason Ziller, marketing director for Thunderbolt, Intel. "Lexar is ahead of the curve when it comes to the latest memory formats and reader technologies, and their new reader hub based on Thunderbolt 2 can provide significant time and cost savings for content creators by transferring up to four cards at once."

"At Lexar, our goal is to offer professional photographers and videographers products that are not only reliable, but offer the fastest speeds possible. The Lexar Professional Workflow line does just that," said Adam Kaufman, manager of card product marketing, Lexar. "The new Thunderbolt 2 reader and hub provide professionals with the necessary tools to offload work even faster, so they can get back behind the camera."

The expanded Lexar Professional Workflow line now includes two four-bay reader hubs (Thunderbolt™ 2 Reader Hub and USB 3.0) and a selection of memory card readers, including SDHC/SDXC UHS-I, CompactFlash® (CF), UDMA 7, XQD™, and CFast 2.0. The readers are sold separately so users can configure the hub into an ideal solution that meets their individual workflow needs.

The new Lexar Professional Workflow HR2 reader hub has a MSRP of $199.99 and the new Lexar Professional CR2 CFast 2.0 reader has a MSRP of $99.99. For more information about Lexar Professional Workflow products, visit www.lexar.com/workflow.

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About Lexar

Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar® products include industry-leading memory cards for photography and video, card readers, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

*Speed claims based on reported Thunderbolt 2, Thunderbolt, and USB 3.0 speed specifications.

©2014 Micron Consumer Products Group, Inc. All rights reserved. Information is subject to change without notice. Lexar and the Lexar logo are trademarks of Micron Consumer Products Group, Inc. The Micron logo is a registered trademark of Micron Technology, Inc. Micron Consumer Products Group is an authorized licensee of the CompactFlash trademark. CFast is a trademark of the CompactFlash Association. Thunderbolt and Thunderbolt logo are trademarks of Intel Corporation in the U.S. and/or other countries. XQD is a trademark of Sony Corporation. All other brand or product names are trademarks or registered trademarks of their respective owners. Micron Consumer Products Group, Inc. is a subsidiary of Micron Technology, Inc.

CONTACT: Media Contact: Andrew RodgerMatter Communications (978) 499-9250 x233 andrew@matternow.comwww.lexar.com



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